Tag: WAP

Total Results: 90

Volkswagen speaks to mobile strategy

Published: October 14, 2009

Automaker Volkswagen has been quite busy in the mobile space lately, having launched iPhone applications and a new mobile site, as well as dabbling with mobile advertising.

HP's Snapfish extends platform to include SMS, WAP

Published: October 13, 2009

Hewlett-Packard’s Web-based photo-sharing and photo-printing service Snapfish is letting customers navigate its Web site on their mobile phones and share their photo albums via SMS.

Guinness rolls out multichannel mobile pint contest nationwide

Published: October 6, 2009

Irish brewer Guinness has taken its Great Guinness Pint Contest nationwide this year and the interactive mobile program is meant to engage consumers with the brand across the country.

3Cinteractive to provide credit card mobile transaction service

Published: October 2, 2009

Mobile marketing and technology firm 3Cinteractive has partnered with mobile commerce enabler Billing Revolution to provide credit card transaction processing on mobile phones.

Branded apps can generate revenue: MLB.com CEO

Published: September 24, 2009

NEW YORK - During the keynote address at the Apps for Brands event, the CEO of MLB.com said that WAP is running the game in terms of reach, but applications are better for generating revenue.

Domino’s Pizza exec: Mobile commerce growing at astounding rate

Published: September 4, 2009

Domino’s Pizza is driving traffic to its newly optimized mobile Web site with mobile advertising and seeing a surge in revenue from its mobile commerce platform.

Cable giant Cox ramps up mobile infrastructure

Published: September 2, 2009

Cox Communications, the third largest cable operator in the United States, has selected Interop Technologies to provide it with mobile services in advance of a major commercial launch.

Infiniti summer campaign targets tech-savvy consumers via mobile

Published: July 21, 2009

Automaker Infiniti is using mobile to promote its "Limited Engagement Summer Event" that offers special leasing and financing deals on 2009 Infiniti luxury vehicles.

Taco Bell unveils mobile strategy during IAB keynote

Published: July 14, 2009

NEW YORK - Fast-food chains have realized that mobile has to be an integral part of their marketing mix, and Taco Bell's increasing investment in mobile is a case-in-point.

Mobile drives incremental sales from on-the-go consumers: panel

Published: July 13, 2009

NEW YORK - Mobile commerce is the next frontier of retail, targeting on-the-go consumers for impulse purchases, according to a panel at last week's Mobile Commerce Spotlight.