Tag: WAP

Total Results: 90

Sears exec: WAP, SMS drive transactions

Published: July 10, 2009

NEW YORK - Retail giant Sears understands that its customer base is increasingly mobile and the company is making major strides in mobile commerce with its Sears2Go service.

Travel Buddy delivers optimized mobile travel info with Wapple

Published: July 7, 2009

Travel Buddy, a travel service provider, is now launching its first mobile Internet service for jetsetters and business travelers via Wapple's Wapple Architect.

MLB.com debuts mobile service for Palm Pre

Published: July 6, 2009

The official Web site of Major League Baseball has launched MLB.com Mobile Premium, a new mobile-optimized live game product developed for the Palm Pre smartphone.

Motorola runs on-deck mobile ad campaign

Published: July 3, 2009

Motorola ran an Ogilvy Poland-designed mobile ad campaign on Polish carrier Play's WAP portal, which generated a click-through rate of 4.3 percent on average, reaching 13 percent at its highest.

Hyatt taps Microsoft for Verizon mobile ad campaign

Published: June 22, 2009

Global Hyatt Corp.'s Hyatt Hotels & Resorts has tapped Microsoft for a mobile advertising campaign on the Verizon Wireless network.

Keynote launches mobile competitive monitoring and analysis service

Published: June 19, 2009

Keynote Systems has launched Mobile Competitive Monitoring & Analysis, a new subscription-based service that benchmarks the performance of a company's mobile services.

Celtra gets $1.2 million series A financing

Published: May 29, 2009

Celtra Inc., provider of a Software-as-a-Service mobile marketing platform for agencies and brands, secured Series A financing from RSG Capital, a Slovenia-based venture capital fund.

Bango enables off-deck mobile credit card payments

Published: May 19, 2009

Bango has launched Bango Credit Card Payment to help businesses and individuals charge mobile phone users for their digital content and applications worldwide.

Gray Television, LSN extend mobile content partnership

Published: May 6, 2009

Gray Television Inc. is further extending its partnership with Local Solutions Network Inc., enabling the station group to reach mobile consumers.

Dell generates sales leads using mobile

Published: April 28, 2009

Dell turned to mobile to promote its Vostro models, targeting the entry-level laptop market in India to generate qualified sales leads.