Tag: WAP

Total Results: 91

Johnson & Johnson breaks multichannel mobile campaign

Published: November 10, 2008

Pharmaceuticals giant Johnson & Johnson and General Motors Corp.'s Chevrolet car brand recently ran mobile marketing campaigns using in-call audio ads, SMS and mobile Web sites.

Brands leveraging mobile to get measurable results: ad:tech panel

Published: November 7, 2008

Big brands are seeing significant lift and measurable results by integrating mobile into their existing media mix.

Mobile social networking on the rise: ad:tech panel

Published: November 7, 2008

NEW YORK - Mobile social networking, mobile dating and social mapping -- already popular overseas -- are making major inroads into the United States market.

More than 100M Americans viewed mobile ads in Q3: Study

Published: November 4, 2008

Mobile social network Limbo and market research agency GfK Technology have released their latest Mobile Advertising Report.

Island Def Jam to serve ads on mobile site

Published: October 29, 2008

Music giants Island Records and Def Jam Recordings are monetizing their mobile Web site by selling mobile advertising.

Ford launches mobile campaign on CNBC

Published: September 23, 2008

Ford Motor Co. is one of the first companies to launch a CNBC mobile advertising campaign in which Microsoft will power the mobile display ads.

AP Mobile News Network gets 16M page views in first month

Published: September 22, 2008

The Associated Press' Mobile News Network received more than 16 million page views for the month of August, with 948 news organizations signed up to provide content.

Rock the Vote promotes voting via mobile site

Published: August 29, 2008

Rock the Vote has launched a mobile site designed to make voter registration more accessible and to fuel young voter turnout for the 2008 U.S. general elections.

NBC adds interactivity to Olympic WAP site

Published: August 13, 2008

NBC Universal is enabling interactive survey features on its Olympics WAP site.

Sprint revamps mobile Web browsing

Published: July 29, 2008

Wireless carrier Sprint has launched Sprint Web, a next-generation mobile Web browsing platform that tailors content based on users' online mobile behavior.