Tag: WDA

Total Results: 14

What is the one unexpected thing that may happen during the holidays?

Published: October 21, 2011

There is no doubt that holiday 2011 may be very different from past years, with tablets, QR codes, social and mobile, and daily deals shaking up the mobile marketing and commerce landscape.

TV station WDBJ7 pushes tailored experiences to mobile social readers

Published: October 20, 2011

With 20 percent of its online traffic coming from mobile, local television news station WDBJ7 in Roanoke, VA, realized it needs to have a mobile strategy.

Target iAd campaign aims for increased fashion sales

Published: May 12, 2011

Target is strengthening its position in fashion retail by letting consumers create their own spring collection style show via a new iAd campaign.

Mobile coupons still lack scale: panelist

Published: March 4, 2011

NEW YORK – Although local mobile coupons are effective drivers of foot traffic, the scale is not there yet in terms of national brand adoption, according to a panelist at Borrell Associates’ Local Online Advertising conference.

Budweiser iAd to extend reach of Super Bowl TV spot post-game

Published: February 8, 2011

Budweiser launched an iAd to boost views of its “Wild West” TV commercial that debuted during Super Bowl XLV, offering various ways consumers could interact with the brand and the advertisement after the big game.

Has mobile failed in business-to-business marketing?

Published: August 26, 2010

Aside from texting within conferences and the use of applications as repeat-business tools, what has mobile to show for its role in business-to-business marketing?

Kraft sets bar for food marketing with new iPad app

Published: July 12, 2010

Kraft Foods’ new iPad app teaches users about healthy eating while drilling love and loyalty for the food giant’s brands such as Kraft Singles, Ritz Crackers, JELL-O and Mac & Cheese.

Apple comes between client and agency with iAd: Tribal DDB CEO

Published: June 9, 2010

NEW YORK – The CEO of Tribal DDB told MMF attendees that he is concerned about Apple's walled-garden approach and that the company is stepping between the client and the agency.

Orbit app breaks Top 100 in App Store via mobile advertising

Published: January 20, 2010

An advertising campaign for the Orbit Social Phone Book succeeded in getting the application into the Top 75 slot in the Apple App Store in under two weeks.

Why can’t carriers offer direct conversion tracking for on-deck sales?

Published: November 27, 2009

By Brennan Hayden

If your business is selling mobile content on-deck, you can buy all the ads you want. You just cannot tell if they work.