Tag: WDA Mobile Marketing
Total Results: 3
- Budweiser iAd to extend reach of Super Bowl TV spot post-game
- Published: February 8, 2011
- Budweiser launched an iAd to boost views of its “Wild West” TV commercial that debuted during Super Bowl XLV, offering various ways consumers could interact with the brand and the advertisement after the big game.
- Has mobile failed in business-to-business marketing?
- Published: August 26, 2010
- Aside from texting within conferences and the use of applications as repeat-business tools, what has mobile to show for its role in business-to-business marketing?
- Kraft sets bar for food marketing with new iPad app
- Published: July 12, 2010
- Kraft Foods’ new iPad app teaches users about healthy eating while drilling love and loyalty for the food giant’s brands such as Kraft Singles, Ritz Crackers, JELL-O and Mac & Cheese.
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