Tag: WHERE

Total Results: 19

Walmart’s hefty investment in mobile lends legitimacy to the space

Published: April 25, 2011

With the news that Walmart will acquire mobile and social commerce firm Kosmix, the retailer became the latest of several large brands last week demonstrating a healthy commitment to the mobile space by investing heavily in related acquisitions or new business.

Tips for putting foursquare and other LBS to marketing use

Published: April 5, 2011

Consumers’ unprecedented need to always be connected and in constant communication with their peers has led to an explosion in location-based services that take advantage of social functionality. Here are some tips on navigating the LBS landscape and targeting consumers on a hyper-local level.

What are the hottest trends in mobile right now?

Published: April 1, 2011

The hot-button issues in mobile generating the most buzz at the moment include location-based services and marketing, the rise of mobile commerce and payments, as well as applications for smartphones and tablets.

IBM closes acquisition of Unica - News briefs

Published: October 7, 2010

Today in mobile marketing - IBM closes acquisition of Unica; eToro launches social trading app for Android; India set for mobile social networking boom.

Waffle House SMS campaign aims to drive in-store traffic

Published: March 19, 2010

Waffle House has launched an SMS campaign to help consumers find locations nearby and ultimately drive sales.

ULocate launches hyper-local LBS mobile ad network

Published: March 10, 2010

ULocate Communications has introduced of Where Ads, a hyper-local mobile advertising network that uses location-based targeting to increase the relevance of small businesses’ ad campaigns.

Walmart, Target and Pizza Hut most-searched brands in ’09: uLocate

Published: January 11, 2010

Walmart, Target and Pizza Hut topped the list of the top 10 brands searched for last year, according to data from uLocate.

Mobile Commerce Daily - Fossil joins mobile commerce bandwagon

Published: December 8, 2009

Today in Mobile Commerce Daily: Fossil joins mobile commerce bandwagon and ClairMail, Mitek Systems partner for mobile check deposit service.

ULocate’s Spotlight masquerades ads to drive consumers to local businesses

Published: November 17, 2009

ULocate’s Spotlight is a hyper-local advertising tool being used to drive consumers into local businesses and it has delivered a click-through rate that is three times greater than banner ads.

Mobile Commerce Daily - Macy’s, Nordstrom, Buckle, Charlotte Russe, Bon-Ton put gift guides on iPhone

Published: November 10, 2009

Today in Mobile Commerce Daily: Macy’s, Nordstrom, Buckle, Charlotte Russe, Bon-Ton put gift guides on iPhone and NFC represents a $110B opportunity: Juniper.