Tag: WPP

Total Results: 13

Ford mobile ads reach 1M consumers, achieve 20 percent CTR

Published: February 3, 2010

Ford Motor Co.’s mobile idle-screen advertising campaign to drive consumer interest in the 2010 Ford Taurus achieved an average click-through rate of 20 percent.

WPP keynote: Mobile advertising has not reached full potential

Published: November 5, 2009

NEW YORK - The opening keynote at ad:tech New York proclaimed that ad agencies and their brand clients are still waiting for mobile advertising to reach its full potential.

Smartphones driving growth of mobile advertising: Mobile Ad Summit panel

Published: September 23, 2009

NEW YORK – A trio of CEOs representing heavy-hitting ad agencies agreed that increased smartphone adoption is making mobile a more desirable platform for brand advertisers.

Mobile Ad Summit puts mobile center-stage

Published: August 28, 2009

On Sept. 22, mobile experts, innovators and industry leaders will gather at the first Mobile Ad Summit, a conference held during Advertising Week in New York.

Motorola runs on-deck mobile ad campaign

Published: July 3, 2009

Motorola ran an Ogilvy Poland-designed mobile ad campaign on Polish carrier Play's WAP portal, which generated a click-through rate of 4.3 percent on average, reaching 13 percent at its highest.

WPP's Dynamic Logic, Phluant partner for campaign tracking

Published: March 31, 2009

Phluant Mobile has partnered and integrated its Icon and m-stitial mobile rich media ad unit with WPP's Dynamic Logic to offer complete brand survey and results tracking.

Obama epitomizes frontier of digital marketing: Ogilvy's Lazarus at ad:tech

Published: November 6, 2008

NEW YORK - Brands must improve their execution of multichannel campaigns, according to the keynoter yesterday at ad:tech New York.

Exposure to mobile ads lifts branding: Dynamic Logic

Published: August 21, 2008

New research from Millward Brown's Dynamic Logic unit claims that mobile advertising can be an effective medium for raising brand awareness through the purchase funnel.

Direct marketing agency Wunderman to buy mobile shop

Published: July 2, 2008

Direct marketing agency Wunderman is set to take a controlling interest in Kassius SA, a French interactive and mobile marketing agency.

BlackBerry posts fastest rise in brand value: Millward Brown

Published: April 22, 2008

The BlackBerry was the top riser by brand value in Millward Brown's third annual BrandZ Top 100 Most Powerful Brands ranking released yesterday.