Tag: WPP
Total Results: 13
Displaying: 1 - 10- Ford mobile ads reach 1M consumers, achieve 20 percent CTR
- Published: February 3, 2010
- Ford Motor Co.’s mobile idle-screen advertising campaign to drive consumer interest in the 2010 Ford Taurus achieved an average click-through rate of 20 percent.
- WPP keynote: Mobile advertising has not reached full potential
- Published: November 5, 2009
- NEW YORK - The opening keynote at ad:tech New York proclaimed that ad agencies and their brand clients are still waiting for mobile advertising to reach its full potential.
- Smartphones driving growth of mobile advertising: Mobile Ad Summit panel
- Published: September 23, 2009
- NEW YORK – A trio of CEOs representing heavy-hitting ad agencies agreed that increased smartphone adoption is making mobile a more desirable platform for brand advertisers.
- Mobile Ad Summit puts mobile center-stage
- Published: August 28, 2009
- On Sept. 22, mobile experts, innovators and industry leaders will gather at the first Mobile Ad Summit, a conference held during Advertising Week in New York.
- Motorola runs on-deck mobile ad campaign
- Published: July 3, 2009
- Motorola ran an Ogilvy Poland-designed mobile ad campaign on Polish carrier Play's WAP portal, which generated a click-through rate of 4.3 percent on average, reaching 13 percent at its highest.
- WPP's Dynamic Logic, Phluant partner for campaign tracking
- Published: March 31, 2009
- Phluant Mobile has partnered and integrated its Icon and m-stitial mobile rich media ad unit with WPP's Dynamic Logic to offer complete brand survey and results tracking.
- Obama epitomizes frontier of digital marketing: Ogilvy's Lazarus at ad:tech
- Published: November 6, 2008
- NEW YORK - Brands must improve their execution of multichannel campaigns, according to the keynoter yesterday at ad:tech New York.
- Exposure to mobile ads lifts branding: Dynamic Logic
- Published: August 21, 2008
- New research from Millward Brown's Dynamic Logic unit claims that mobile advertising can be an effective medium for raising brand awareness through the purchase funnel.
- Direct marketing agency Wunderman to buy mobile shop
- Published: July 2, 2008
- Direct marketing agency Wunderman is set to take a controlling interest in Kassius SA, a French interactive and mobile marketing agency.
- BlackBerry posts fastest rise in brand value: Millward Brown
- Published: April 22, 2008
- The BlackBerry was the top riser by brand value in Millward Brown's third annual BrandZ Top 100 Most Powerful Brands ranking released yesterday.













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