Tag: WPP
Total Results: 24
Displaying: 1 - 10- WPP, Nook, Phunware: News briefs
- Published: January 7, 2013
- News briefs - WPP supports mobile strategies on a global scale with Globant deal; Phunware acquires TapIt to create new mobile ad network for apps; Nook ereader, tablets sales were down over the holiday.
- Apple is most valuable global brand: study
- Published: May 10, 2011
- Apple surged past Google with an 84 percent increase in brand value over the past year to become the top brand on a ranking of the most valuable global brands.
- DSPs to cement prominent position in mobile advertising this year: DataXu exec
- Published: February 1, 2011
- After a long period of testing with WPP’s Group M, DataXu has announced the general availability of its DX mobile demand-side platform.
- AT&T parades mobile bar code services via B2B iAd campaign
- Published: January 25, 2011
- AT&T Inc. aims to drive awareness of mobile bar codes and the services it provides to companies that want to use them within marketing collateral via a business-to-business campaign that combines sight, sound and motion on Apple's iAd platform.
- Why mobile is a must this holiday season
- Published: September 8, 2010
- The huge potential of mobile will be realized this holiday season as brands go all in ramping up their multichannel marketing strategy during this crucial, challenging time of year.
- Demand-side platform will lead to increase in mobile ad spend: Joule CEO
- Published: September 8, 2010
- WPP Group’s global media investment management operation GroupM has launched what it claims is the first demand-side platform for mobile media and advertising.
- Christmas 2010 will be memorable for mobile marketers: Wunderman exec
- Published: August 13, 2010
- A Wunderman executive said that he believes we will look back at this coming holiday season as a major milestone for mobile marketing.
- Sears breaks socially enhanced back-to-school mobile effort
- Published: August 4, 2010
- Sears, Roebuck and Co. is placing mobile social media at the center of a campaign targeting teens and tweens during the back-to-school shopping season.
- Betty Crocker Cookbook for iPad targets deep brand engagement
- Published: July 19, 2010
- General Mills is giving cooking enthusiasts a new tool to use in the kitchen with the launch of the Betty Crocker Cookbook for the iPad.
- Who owns mobile strategy?
- Published: March 26, 2010
- By Despina Tapaki
Will media and digital agencies try to hold on to mobile and treat it as an extension of their offering or will they turn to the mobile specialists for help?






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