Tag: WPP

Total Results: 24

WPP, Nook, Phunware: News briefs

Published: January 7, 2013

News briefs - WPP supports mobile strategies on a global scale with Globant deal; Phunware acquires TapIt to create new mobile ad network for apps; Nook ereader, tablets sales were down over the holiday.

Apple is most valuable global brand: study

Published: May 10, 2011

Apple surged past Google with an 84 percent increase in brand value over the past year to become the top brand on a ranking of the most valuable global brands.

DSPs to cement prominent position in mobile advertising this year: DataXu exec

Published: February 1, 2011

After a long period of testing with WPP’s Group M, DataXu has announced the general availability of its DX mobile demand-side platform.

AT&T parades mobile bar code services via B2B iAd campaign

Published: January 25, 2011

AT&T Inc. aims to drive awareness of mobile bar codes and the services it provides to companies that want to use them within marketing collateral via a business-to-business campaign that combines sight, sound and motion on Apple's iAd platform.

Why mobile is a must this holiday season

Published: September 8, 2010

The huge potential of mobile will be realized this holiday season as brands go all in ramping up their multichannel marketing strategy during this crucial, challenging time of year.

Demand-side platform will lead to increase in mobile ad spend: Joule CEO

Published: September 8, 2010

WPP Group’s global media investment management operation GroupM has launched what it claims is the first demand-side platform for mobile media and advertising.

Christmas 2010 will be memorable for mobile marketers: Wunderman exec

Published: August 13, 2010

A Wunderman executive said that he believes we will look back at this coming holiday season as a major milestone for mobile marketing.

Sears breaks socially enhanced back-to-school mobile effort

Published: August 4, 2010

Sears, Roebuck and Co. is placing mobile social media at the center of a campaign targeting teens and tweens during the back-to-school shopping season.

Betty Crocker Cookbook for iPad targets deep brand engagement

Published: July 19, 2010

General Mills is giving cooking enthusiasts a new tool to use in the kitchen with the launch of the Betty Crocker Cookbook for the iPad.

Who owns mobile strategy?

Published: March 26, 2010

By Despina Tapaki

Will media and digital agencies try to hold on to mobile and treat it as an extension of their offering or will they turn to the mobile specialists for help?