Tag: WPP Group

Total Results: 13

AT&T parades mobile bar code services via B2B iAd campaign

Published: January 25, 2011

AT&T Inc. aims to drive awareness of mobile bar codes and the services it provides to companies that want to use them within marketing collateral via a business-to-business campaign that combines sight, sound and motion on Apple's iAd platform.

Demand-side platform will lead to increase in mobile ad spend: Joule CEO

Published: September 8, 2010

WPP Group’s global media investment management operation GroupM has launched what it claims is the first demand-side platform for mobile media and advertising.

Toms Shoes steps up mobile efforts with Microsoft

Published: March 17, 2010

Toms Shoes, which donates a pair of shoes to disadvantaged children for every pair bought through its Web site, is partnering with Microsoft for a multichannel campaign featuring mobile.

WPP keynote: Mobile advertising has not reached full potential

Published: November 5, 2009

NEW YORK - The opening keynote at ad:tech New York proclaimed that ad agencies and their brand clients are still waiting for mobile advertising to reach its full potential.

Smartphones driving growth of mobile advertising: Mobile Ad Summit panel

Published: September 23, 2009

NEW YORK – A trio of CEOs representing heavy-hitting ad agencies agreed that increased smartphone adoption is making mobile a more desirable platform for brand advertisers.

Motorola runs on-deck mobile ad campaign

Published: July 3, 2009

Motorola ran an Ogilvy Poland-designed mobile ad campaign on Polish carrier Play's WAP portal, which generated a click-through rate of 4.3 percent on average, reaching 13 percent at its highest.

Obama epitomizes frontier of digital marketing: Ogilvy's Lazarus at ad:tech

Published: November 6, 2008

NEW YORK - Brands must improve their execution of multichannel campaigns, according to the keynoter yesterday at ad:tech New York.

Exposure to mobile ads lifts branding: Dynamic Logic

Published: August 21, 2008

New research from Millward Brown's Dynamic Logic unit claims that mobile advertising can be an effective medium for raising brand awareness through the purchase funnel.

Direct marketing agency Wunderman to buy mobile shop

Published: July 2, 2008

Direct marketing agency Wunderman is set to take a controlling interest in Kassius SA, a French interactive and mobile marketing agency.

BlackBerry posts fastest rise in brand value: Millward Brown

Published: April 22, 2008

The BlackBerry was the top riser by brand value in Millward Brown's third annual BrandZ Top 100 Most Powerful Brands ranking released yesterday.