Tag: WPP Group
Total Results: 6
- Exposure to mobile ads lifts branding: Dynamic Logic
- Published: August 21, 2008
- New research from Millward Brown’s Dynamic Logic unit claims that mobile advertising can be an effective medium for raising brand awareness through the purchase funnel.
- Direct marketing agency Wunderman to buy mobile shop
- Published: July 2, 2008
- Direct marketing agency Wunderman is set to take a controlling interest in Kassius SA, a French interactive and mobile marketing agency.
- BlackBerry posts fastest rise in brand value: Millward Brown
- Published: April 22, 2008
- The BlackBerry was the top riser by brand value in Millward Brown’s third annual BrandZ Top 100 Most Powerful Brands ranking released yesterday.
- Media services giant GroupM hires first mobile chief for North America
- Published: April 17, 2008
- Advertising agency conglomerate WPP Group plc’s GroupM media management arm has tapped former Crisp Wireless executive Michael Nevins to head mobile operations for North America.
- Increased categorization will grow mobile search: CTIA keynoter
- Published: April 1, 2008
- LAS VEGAS – Mobile search marketing couldn’t have found a bigger advocate than Cary Tilds, keynote speaker at the CTIA Wireless 2008 Marketing – The Mobile Channel show.
- OgilvyOne strengthens mobile credentials with Acision alliance
- Published: February 14, 2008
- OgilvyOne Worldwide signaled deeper interest in mobile marketing with a new alliance struck with Acision, one of the leading text messaging and charging firms nationwide.
