Tag: WPP Group plc
Total Results: 2
- WPP keynote: Mobile advertising has not reached full potential
- Published: November 5, 2009
- NEW YORK - The opening keynote at ad:tech New York proclaimed that ad agencies and their brand clients are still waiting for mobile advertising to reach its full potential.
- Motorola runs on-deck mobile ad campaign
- Published: July 3, 2009
- Motorola ran an Ogilvy Poland-designed mobile ad campaign on Polish carrier Play's WAP portal, which generated a click-through rate of 4.3 percent on average, reaching 13 percent at its highest.
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