Tag: Walker Sands

Total Results: 2

Are push notifications abusing their welcome?

Published: February 15, 2013

Push notifications help marketers reach consumers with relevant and timely messages. Although the technology can be a powerful customer engagement tool, some feel it has the potential to be more cloying than beneficial.

Mitt Romney drives app downloads, awareness via iAd campaign

Published: June 27, 2012

Political candidate Mitt Romney is using a new mobile advertising campaign aimed at getting voters to download the politician’s iPhone application that ultimately increase campaign awareness.