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Tag: Walker Sands


Total Results: 5

Ticketmaster spotlights digital as mobile visitors outnumber desktop
Published: March 5, 2015
Ticketmasterís focus shift to ticket management on mobile has paid off, as the brand saw more visitors to its mobile site than desktop in 2014ís fourth quarter, suggesting that mobile tickets have considerable traction behind them.
Pepsi becomes positive symbol for families in video reunion campaign
Published: March 2, 2015
Brands such as PepsiCo that leverage mobile platforms to connect families globally at special times gain by coming across as hip and relevant to customers and being associated with positive emotions such as love and joy.
How will Google Glass bans impact wearables adoption?
Published: December 12, 2013
With Illinois recently joining the list of places to discuss banning Google Glass, experts question how the potential bans will impact consumer adoption of wearable technology.
Are push notifications abusing their welcome?
Published: February 15, 2013
Push notifications help marketers reach consumers with relevant and timely messages. Although the technology can be a powerful customer engagement tool, some feel it has the potential to be more cloying than beneficial.
Mitt Romney drives app downloads, awareness via iAd campaign
Published: June 27, 2012
Political candidate Mitt Romney is using a new mobile advertising campaign aimed at getting voters to download the politicianís iPhone application that ultimately increase campaign awareness.
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