Tag: Walker Sands
Total Results: 2
- Are push notifications abusing their welcome?
- Published: February 15, 2013
- Push notifications help marketers reach consumers with relevant and timely messages. Although the technology can be a powerful customer engagement tool, some feel it has the potential to be more cloying than beneficial.
- Mitt Romney drives app downloads, awareness via iAd campaign
- Published: June 27, 2012
- Political candidate Mitt Romney is using a new mobile advertising campaign aimed at getting voters to download the politician’s iPhone application that ultimately increase campaign awareness.