Tag: Walt Disney Co.

Total Results: 7

Coca-Cola, Disney tap location-based mobile game to build buzz for Tron film

Published: November 29, 2010

Coca-Cola and Disney, two of the most recognizable brands in the world, have teamed up to launch LiveCycle, a location-based mobile game promoting Coke Zero and Disney’s “Tron: Legacy” film.

Disney strengthens smartphone strategy to drive revenue

Published: July 27, 2010

The Walt Disney Co. has a sophisticated mobile strategy, using free applications to create buzz for upcoming movie launches while it drives sales of paid mobile games and applications.

Disney app creates buzz for film launch, drives mobile content sales

Published: June 18, 2010

Disney has launched an application for the Apple iPhone and iPod touch as a key element in its marketing strategy for the Toy Story 3 movie.

Disney outlines mobile strategy

Published: December 31, 2009

A Disney Online executive discussed Walt Disney Co.’s multifaceted mobile strategy in an exclusive interview.

Disney rolls out paid Muppets app

Published: December 18, 2009

Disney Interactive Studios has launched the latest addition to its slate of applications, The Muppets Animal Drummer for the iPhone and iPod touch.

ABC, Disney Channel join ESPN on Flo TV

Published: December 10, 2009

Qualcomm’s mobile TV service provider Flo TV has expanded its content distribution agreement with Disney to add content from the ABC Television Network and the Disney Channel to its lineup.

UIEvolution debuts hybrid mobile advertising model

Published: January 2, 2009

Digital multimedia software publisher UIEvolution has launched what it claims to be the first hybrid mobile model, offering both subscription-based and ad-supported applications.