Tag: Walt Disney Co.
Total Results: 7
- Coca-Cola, Disney tap location-based mobile game to build buzz for Tron film
- Published: November 29, 2010
- Coca-Cola and Disney, two of the most recognizable brands in the world, have teamed up to launch LiveCycle, a location-based mobile game promoting Coke Zero and Disney’s “Tron: Legacy” film.
- Disney strengthens smartphone strategy to drive revenue
- Published: July 27, 2010
- The Walt Disney Co. has a sophisticated mobile strategy, using free applications to create buzz for upcoming movie launches while it drives sales of paid mobile games and applications.
- Disney app creates buzz for film launch, drives mobile content sales
- Published: June 18, 2010
- Disney has launched an application for the Apple iPhone and iPod touch as a key element in its marketing strategy for the Toy Story 3 movie.
- Disney outlines mobile strategy
- Published: December 31, 2009
- A Disney Online executive discussed Walt Disney Co.’s multifaceted mobile strategy in an exclusive interview.
- Disney rolls out paid Muppets app
- Published: December 18, 2009
- Disney Interactive Studios has launched the latest addition to its slate of applications, The Muppets Animal Drummer for the iPhone and iPod touch.
- ABC, Disney Channel join ESPN on Flo TV
- Published: December 10, 2009
- Qualcomm’s mobile TV service provider Flo TV has expanded its content distribution agreement with Disney to add content from the ABC Television Network and the Disney Channel to its lineup.
- UIEvolution debuts hybrid mobile advertising model
- Published: January 2, 2009
- Digital multimedia software publisher UIEvolution has launched what it claims to be the first hybrid mobile model, offering both subscription-based and ad-supported applications.












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