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Tag: Walt Doyle

Total Results: 2

Have marketers forgotten about geotargeted mobile advertising?: Published: March 2, 2012; Geotargeted mobile advertising is a hot commodity and a great way for marketers to not only drive in-store traffic, but make ads relevant to consumers. Although companies such as Best Buy and Ace Hardware are using location to their advantage, others are not.
Mobile is pretty much the answer to everything: Google CEO at Mobile World Congress: Published: February 17, 2010; BARCELONA, Spain � Google CEO Eric Schmidt endorses mobile at Mobile World Congress, Microsoft is talk of the town and carriers seeking to win back control of the app world worry some. But is mobile advertising being neglected at the show?