Tag: Warner Bros.

Total Results: 10

Warner Bros. uses mobile bar codes to promote movies

Published: February 5, 2010

Warner Home Video Canada has placed 2D bar codes on pizza boxes just in time for one of the busiest pizza ordering days of the year � the Super Bowl � to promote new DVD and Blu-ray releases.

Ellen DeGeneres launches app for brand extension

Published: January 28, 2010

Warner Bros. has launched an iPhone application for �The Ellen DeGeneres Show� in an effort to keep on-the-go fans connected with the daytime television host and comedian.

Coca-Cola mobile video advertising outperforms online counterpart

Published: January 21, 2010

In-application mobile video ads from Coca-Cola Co.�s Coke Zero, Miller Brewing Co.�s Miller Lite and Warner Bros. Entertainment�s New Line Cinema have outperformed their online counterparts.

TMZ sees 86.4M page views across mobile content

Published: January 20, 2010

Celebrity news and gossip site TMZ claims that during the month of December it reached 86.4 million page views on its mobile Web site and application.

Warner Bros. taps kgb to promote Sherlock Holmes movie

Published: December 17, 2009

Warner Bros. Pictures has partnered with kgb 542542, an SMS answer service, for a multichannel promotional campaign for the new �Sherlock Holmes� film.

Warner Bros. discloses aggressive mobile plans in Q&A

Published: October 19, 2009

Warner Bros. Entertainment is planning to increase its mobile distribution and wireless business for its ever-growing portfolio of content.

Warner Bros. uses Bluetooth to promote "The Hangover"

Published: July 17, 2009

Warner Bros. Entertainment UK ran a Bluetooth-based marketing campaign to promote the summer comedy "The Hangover" across Britain.

Celtra gets $1.2 million series A financing

Published: May 29, 2009

Celtra Inc., provider of a Software-as-a-Service mobile marketing platform for agencies and brands, secured Series A financing from RSG Capital, a Slovenia-based venture capital fund.

Billing Revolution, MoVoxx enable mobile commerce via SMS ads

Published: May 26, 2009

Ad network MoVoxx is using Billing Revolution's mobile payments technology platform to commerce-enable ad placements on mobile phones.

Glu to launch its first mobile game for Warner Bros.

Published: February 19, 2008

Glu Mobile Inc., a publisher of mobile games, will debut a mobile game based on Warner Bros. Pictures' Speed Racer, a live-action movie from the creators of "The Matrix" trilogy.