Tag: Warner Bros.

Total Results: 15

Warner Bros. uses mobile tags to promote DVD/Blu-ray launch

Published: October 25, 2010

Warner Bros. is promoting its film “Inception” by having consumers snap a photo of the tag that gives them new content each week leading up to the DVD/Blu-ray launch.

The CW promotes new show via iPad sweepstakes on mobile social network

Published: August 10, 2010

The CW Television Network is promoting its new show “Nikita” by targeting mobile social media users with an Apple iPad sweepstakes.

Verizon’s multichannel campaign achieves 175K bar code scans

Published: August 3, 2010

Verizon Wireless placed mobile QR codes in a multichannel campaign to promote its Droid devices that included print ads, in-store displays, mail, Web sites and iPad ads.

Warner Bros. delivers movies via mobile

Published: April 27, 2010

Warner Bros. movies will now be available on HTC’s new Desire Android handset for T-Mobile USA customers.

TMZ launches Android app to reach broader audience

Published: April 2, 2010

Warner Bros. Television Group's TMZ has debuted an Android application, expanding its mobile platforms to reach broader audiences.

Warner Bros. uses mobile bar codes to promote movies

Published: February 5, 2010

Warner Home Video Canada has placed 2D bar codes on pizza boxes just in time for one of the busiest pizza ordering days of the year – the Super Bowl – to promote new DVD and Blu-ray releases.

Ellen DeGeneres launches app for brand extension

Published: January 28, 2010

Warner Bros. has launched an iPhone application for “The Ellen DeGeneres Show” in an effort to keep on-the-go fans connected with the daytime television host and comedian.

Coca-Cola mobile video advertising outperforms online counterpart

Published: January 21, 2010

In-application mobile video ads from Coca-Cola Co.’s Coke Zero, Miller Brewing Co.’s Miller Lite and Warner Bros. Entertainment’s New Line Cinema have outperformed their online counterparts.

TMZ sees 86.4M page views across mobile content

Published: January 20, 2010

Celebrity news and gossip site TMZ claims that during the month of December it reached 86.4 million page views on its mobile Web site and application.

Warner Bros. taps kgb to promote Sherlock Holmes movie

Published: December 17, 2009

Warner Bros. Pictures has partnered with kgb 542542, an SMS answer service, for a multichannel promotional campaign for the new “Sherlock Holmes” film.