Tag: Warren Zenna
Total Results: 2
- Best Buy, Facebook focus on next generation of mobile experiences
- Published: March 5, 2013
- Best Buy and Facebook are readying the next generation of mobile experiences and crafting more contextual and useful capabilities designed to drive loyalty.
- Does context always trump content in mobile?
- Published: February 22, 2013
- As marketing becomes more personalized and relevant, there is an ongoing debate in mobile about the role of context compared to content. However, instead of comparing the two, the trick is balancing both.