Tag: We

Total Results: 1051

Courtyard by Marriott aims to increase mobile bookings via iPad app sponsorship

Published: May 24, 2012

Courtyard by Marriott is spreading brand awareness and driving hotel bookings as the launch sponsor on AccuWeather’s revamped iPad application.

House Beautiful enlists mobile to power Pinterest integration with print magazine

Published: May 23, 2012

House Beautiful is enabling readers to pin images directly from its June issue to their Pinterest boards as a way to deepen engagement with readers.

Pfizer, Meredith Corp. aim for healthy living via branded app

Published: May 23, 2012

Pfizer’s Lipitor brand has partnered with Meredith Corp.’s EatingWell magazine on a mobile application that helps users manage their cholesterol with recipes and heart-healthy tips.

Lexus showcases new 2013 RX F Sport vehicle via Weather Channel sponsorship

Published: May 22, 2012

Lexus drove awareness for its new 2012 RX F Sport model and let consumers learn more about it via an exclusive partnership with The Weather Channel.

48pc of mobile bar code scans come from Android: Scanbuy

Published: May 21, 2012

Android still leads the pack as the operating system with the most mobile bar code scans, but Apple is on its heels with a 45 percent market share, according to a new study from Scanbuy.

Ciena grows mobile views 35pc year-over-year with optimized site

Published: May 14, 2012

Networking company Ciena is seeing that by refreshing its mobile site with features such as video and social media, it has been able to increase traffic over the past year.

Mozilla exec: HTML5 is the language of an open world

Published: May 10, 2012

NEW ORLEANS – A Mozilla executive keynoting at the International CTIA Wireless 2012 conference said that although there is still a lot of work to do in the mobile space, HTML5 will help lead the way in terms of creating innovative experiences.

Don Julio mixes up a QR code-enabled summer sweepstakes

Published: May 10, 2012

Diageo’s tequila brand Don Julio is using QR codes to drive engagement with its tech-savvy consumers this summer and encourage them to enter a new sweepstakes.

Yamaha drives 300pc jump in mobile traffic with HTML5-based sites

Published: May 10, 2012

Yamaha saw its mobile traffic jump 300 percent in a year after launching two HTML5-based mobile sites for its watercraft vehicles.

Kindle Fire’s light dims as sales, distribution troubles arise

Published: May 8, 2012

Kindle Fire's share of the tablet market plummeted to just more than four percent during the first quarter, down significantly from the 16.8 percent share it posted in the fourth quarter, according to IDC. The news follows Target’s announcement last week that it will stop carrying the Kindle Fire.