Tag: We

Total Results: 993

Inviting proposals for Mobile Marketing Week Sept. 5-9

Published: June 30, 2011

Mobile Marketer is pleased to announce the launch of Mobile Marketing Week, a global celebration of mobile advertising, marketing and media. Proposals and ideas for celebrations are welcome.

Animal Planet generates 3M mobile ad impressions via multichannel campaign

Published: June 30, 2011

After running a cross-platform campaign on YouTube and Google’s AdMob promoting its new show, Animal Planet saw 3 million mobile in-stream overlay ads impressions with 84 percent of mobile users completing the video.

Android’s growth is Google’s gain, but what do regulators think?

Published: June 29, 2011

Google’s advertising business is getting a boost from a half-million Android activations taking place daily, but this kind of growth could also catch the attention of regulators.

Microsoft looks to boost mobile ad exchange with broader availability of inventory

Published: June 22, 2011

Microsoft is making in-app ad inventory more broadly available as it looks to help advertisers achieve scale in the mobile space.

Coca-Cola SMS-enabled vending machine changing future of mobile payments

Published: June 17, 2011

NEW YORK - A Coca-Cola exec at the 2011 Mobile Marketing Forum discussed the company's SMS-enabled vending machines that let consumers pay for beverages using their mobile devices.

Pandora founder: The smartphone category changed the equation for us

Published: June 17, 2011

NEW YORK - A Pandora executive at the 2011 Mobile Marketing Forum said that millions of people engage with its radio service throughout the day and mobile has changed the way the company interacts with its users.

What you don’t know about mobile marketing will kill you

Published: June 16, 2011

By Robert Carroll

How can we increase the chances of genius and separate the mobile hype from the very real need to engage our current and potential customers wherever and whenever they choose?

Old Navy breaks ambitious summer mobile interactive campaign

Published: June 10, 2011

Old Navy is using mobile as a means to simplify the male shopping experience and address consumer needs via an interactive mobile campaign.

Multichannel mobile strategy critical for successful Father's Day campaign

Published: June 8, 2011

Retailers will be making mobile a bigger part of their overall marketing outreach this Father’s Day as they experiment with new tactics and look to mobile to help drive in-store traffic and sales.

Ford boasts brand awareness via mobile marketing effort

Published: June 8, 2011

Ford Motor Co. is using mobile bar codes to engage Internet Week attendees to participate in its “Ford Focus Hunt” campaign for a chance to win a prize pack.