Tag: We

Total Results: 993

Nokia bets on smarter feature phones with Smarterphone acquisition

Published: January 9, 2012

Nokia is betting that mobile customers in developing nations will want smartphone-like devices and not the real thing.

Hearst Television ramps up mobile strategy with PolitiFact partnership

Published: January 5, 2012

Hearst Television is making mobile a priority for election season by partnering with online publication PolitiFact to increase the amount of political coverage on the broadcaster’s mobile Web sites and a political season-themed application.

How to move from mobile-friendly to mobile-first

Published: January 4, 2012

By Tom Wentworth

These days, marketers need to move from being mobile-friendly to thinking in terms of mobile-first. Why? Because the game has changed.

Will mobile video advertising impact marketing in 2012?

Published: December 30, 2011

Brands, publishers and retailers began embracing more mobile video advertising in 2011 as a way to lock in engaged users. Experts agree that the medium will continue to grow in 2012 with more cross-platform integration.

Wendy’s beefs up mobile efforts via geotargeted ad campaign

Published: December 29, 2011

Fast food chain Wendy’s is driving consumers to its locations to try the company’s new hamburgers via two geotargeted mobile ad campaigns.

Wireless carriers’ expansion plans could face uphill battle next year

Published: December 22, 2011

The race is on again between the leading wireless carriers to build market share now that the deal between AT&T and T-Mobile – which would have made AT&T the largest U.S. carrier – is dead.

Twentieth Century Fox increases user engagement via Shazam partnership

Published: December 21, 2011

Twentieth Century Fox is using Shazam to connect Glee fans with extra content for watching their favorite movie.

Univision builds local, national reach with video-centered mobile site

Published: December 19, 2011

Spanish media company Univision is increasing its mobile push with a new mobile site that lets users catch up on their favorite television shows and video clips.

How Google is changing the mobile recommendation game

Published: December 16, 2011

Google’s recent purchase of the recommendation service Clever Sense makes it clear that the company is building its repertoire to become a heavy hitter in mobile recommendations.

Saga helps members understand younger generation via mobile app

Published: December 15, 2011

British organization Saga is rolling out a mobile application to help its users understand teenage slang.