Tag: We

Total Results: 993

What will a new deal with AT&T mean for T-Mobile?

Published: December 14, 2011

Now that the antitrust case against the proposed AT&T/T-Mobile USA deal has been postponed, the question is will AT&T seek to restructure the deal to increase its chances of approval or will it walk away and look to gain more spectrum elsewhere?

Will HTML5 help battle mobile fragmentation in 2012?

Published: December 8, 2011

Industry experts agree that HTML5 will play a prominent role in mobile development in 2012 and will be used to try to overcome fragmentation issues that the industry has consistently battled.

Twentieth Century Fox promotes new film via mobile TV campaign

Published: December 6, 2011

Twentieth Century Fox Film Corp. is promoting its new “Alvin and the Chipmunks: Chipwrecked” film via a mobile television campaign.

Which mobile channel will be the breakout star in 2012?

Published: December 2, 2011

Industry experts agree that the mobile Web will be the breakout mobile channel in 2012.

Time to cultivate a healthy dose of cynicism with mobile

Published: December 2, 2011

By KF Lai

One of the most valuable traits for any mobile marketer right now is a healthy dose of cynicism.

Tips for retailers to capture mobile sales this holiday season

Published: December 1, 2011

By Bill Goldbach

Retailers will miss out on holiday sales if the mobile shopping experience is too cumbersome for users or if it is perceived as not being secure.

Twitter must balance security, usability in Whisper Systems buy

Published: November 30, 2011

Twitter has acquired mobile security firm Whisper Systems, which provides security and management solutions that enable consumer phones and tablets to work as enterprise devices.

Is a failed AT&T/T-Mobile USA deal good news for handset makers?

Published: November 29, 2011

AT&T and Deutsche Telekom recently withdrew their application with the Federal Communications Commission for approval of the proposed AT&T acquisition of T-Mobile USA.

What are the marketing opportunities with Facebook Mobile?

Published: November 23, 2011

There are some exciting opportunities for brands and marketers that want to target mobile consumers on Facebook, the company revealed in an exclusive interview with Mobile Marketer.

T.J. Maxx, Marshall’s, Home Goods enhance holiday campaign with mobile video

Published: November 22, 2011

T.J. Maxx, Marshall’s and Home Goods are using mobile advertisements to spread holiday cheer with a campaign that involves video, social and location-based features.