Tag: We

Total Results: 993

Bacardi pub promotion drives mobile app and coupon downloads

Published: November 16, 2011

A mobile promotion from British pub chain Wetherspoon and Bacardi has garnered 9,000 mobile downloads in its first six weeks and a 40 percent coupon redemption rate.

Sam's Club enters tablet space with commerce-enabled iPad app: ad:tech

Published: November 14, 2011

NEW YORK – Sam's Club is entering the tablet space with a commerce-enabled iPad application, a company executive revealed at ad:tech.

What’s next in mobile authentication?

Published: November 14, 2011

By Bill Goldbach

If you have ever tried logging into a mobile application or Web site from your smartphone or tablet, you know that typing passwords for authentication is at best clunky and, at worst, ineffective.

Amazon, Google, Apple and Facebook: Who will win the tech war?

Published: November 11, 2011

NEW YORK – As the tech war continues between four of the industry’s biggest players – Amazon, Google, Apple and Facebook – data will be the deciding factor for which company wins.

Rue La La exec: Use mobile experiences to build brand

Published: November 11, 2011

NEW YORK – A Rue La La executive at ad:tech said that mobile is an ideal channel for its on-the-go members as it serves as another tool to deliver an engaging brand experience.

The perils of a confused mobile strategy for Hewlett-Packard

Published: November 10, 2011

The last couple of months have not been easy for WebOS developers, with the future of the mobile operating system in question as Hewlett-Packard considers what role to play in the mobile space.

Webinar on Dec. 7: Mobile Outlook 2012: Up, Down or Flat?

Published: November 9, 2011

Please register for the free annual webinar at 2 p.m. to 3 p.m. ET on Wednesday, Dec. 7: “Mobile Outlook 2012: Up, Down or Flat?” Panelists include execs from Yamaha Corporation of America, Deloitte, NBC, AKQA and Hipcricket.

Nestle’s Perrier taps mobile Web, QR codes, IVR to attract new customers

Published: November 4, 2011

Nestle’s Perrier Sparking Natural Mineral Water has developed a unique marketing program that uses mobile Web sites, QR codes and interactive voice response technology to attract new consumers and cultivate loyal customers.

Stamford Symphony refreshes marketing with QR codes to reach young audiences

Published: November 4, 2011

The Stamford Symphony is adding QR codes to its marketing collateral to engage its current patrons while also introducing classical music to new audiences.

Google: Effective mobile strategy means HTML5 and screen-agnostic approach

Published: November 3, 2011

The key to an effective mobile Web strategy starts with HTML5 and ends with a screen-agnostic approach, meaning the site is viewable on smartphones and tablets, according to a Google executive.