Tag: We

Total Results: 993

Google chases brands, retailers as it ringfences mobile Web

Published: November 2, 2011

As Apple continues on its quest to be the king of the applications world, Google is taking another route to the top – the mobile Web.

Key best practice for the 6 mobile channels that will matter over the holidays

Published: October 28, 2011

QR codes, applications, mobile banners, rich media, mobile-optimized Web sites, location-based deals and offers, mobile coupons and SMS – oh my.

3 design principles for the mobile Web

Published: October 26, 2011

By KF Lai

Designing for mobile can be daunting. Whether brands work on a simple banner campaign or full-scale app development, there are some principles that will keep them on the straight and narrow.

Weather Channel generates more mobile traffic than desktop

Published: October 20, 2011

The Weather Channel is seeing more traffic from mobile than desktop, highlighting the fact that consumers are increasingly relying on their mobile devices for content.

Boston Globe rolls out subscription model for digital content

Published: October 19, 2011

Publisher Boston Globe is switching to a subscription model for BostonGlobe.com after experimenting with a free model in the past few weeks.

Mobile accounts for 10pc of online traffic: Ask.com

Published: October 17, 2011

Online destination Ask.com claims it is generating 10 percent of its Internet traffic from mobile after shying away from its reputation as a search engine to become a question and answer service.

Steve Madden campaign nets 1,300 mobile opt-ins

Published: October 13, 2011

Steve Madden netted approximately 1,300 mobile opt-ins from a recent MMS campaign that was part of its strategy to use content-rich messages to help build its mobile CRM strategy.

Mobile measurement and what to do about it

Published: October 13, 2011

By Mike Ricci

A recent Advertising Age piece titled “What to Know About the Promise and Perils of Mobile Metrics” joined a chorus of media that has focused on the subject of mobile measurement.

Why mobile marketers think Steve Jobs is irreplaceable

Published: October 7, 2011

Steve Jobs' death is reverberating throughout the mobile industry as executives consider his tremendous impact on the genesis of mobile marketing and whether there is anyone to carry on the torch.

Intersection of social media and mobile essential: L’Oreal exec

Published: October 5, 2011

NEW YORK – Executives speaking at the IAB Mix Conference and Expo pointed to mobile's natural role within social media and the importance of using mobile to capture consumer interaction.