Tag: We

Total Results: 993

Lessons learned from McDonald’s location-based mobile marketing

Published: October 4, 2011

BOSTON – An executive at DMA:2011 said location-based services not only engage consumers, but also help advertisers such as McDonald’s and Gilt Groupe better target them with offers.

Why almost everything that Apple’s PR machine does turns to gold

Published: October 3, 2011

By Vanessa Horwell

I started writing this article the morning after the media vultures started picking over Steve Jobs' resignation carcass. Why add more fuel to the Apple fire, I thought.

Adidas campaign points to effectiveness of multiscreen advertising

Published: September 30, 2011

Sportswear brand adidas ran a video-centric ad campaign across online, mobile and tablet devices.

Johnson & Johnson exec: Market is flooded with apps

Published: September 28, 2011

NEW YORK – A Johnson & Johnson executive at OMMA Global claims that marketers have flooded the market with applications and although they are popular and engaging, sometimes they are just not necessary.

Velti pays $19M for Air2Web to further mobile marketing efforts

Published: September 23, 2011

Velti has entered into a definitive agreement to acquire Air2Web and further cement its position in the mobile space.

Fox, NBC barred from text-to-win sweepstakes as part of settlement

Published: September 20, 2011

Fox, NBC and other media companies will be barred from offering certain types of text-to-win sweepstakes as part of the settlement for a class action lawsuit in California.

What Lowe’s 42,000 iPhones could mean to marketers

Published: September 19, 2011

By Rich Eicher

Lowe’s recent decision to deploy 42,000 iPhones for its in-store associates is a major milestone for stakeholders in the mobile marketing and mobile commerce space. Why?

Columbia Sportswear exec: 80pc of ecommerce sales in Japan come from mobile

Published: September 14, 2011

BOSTON – A Columbia Sportswear executive at Shop.org's Annual Summit said that approximately 80 percent of its ecommerce sales in Japan come through mobile. The exec said that the United States' mobile commerce revenues are not nearly as high as Japan's.

Immersive virtual, augmented reality will transform retail: Shop.org keynote

Published: September 14, 2011

BOSTON – Retail is being transformed by the exponential growth in mobile and technology, according to a keynote speaker at Shop.org's Annual Summit.

Women in Wireless, MobileFuse host party during Mobile Marketing Week: Pix

Published: September 14, 2011

MobileFuse along with Women in Wireless hosted a cocktail party with a special Career Speed Networking hour in celebration of the first Mobile Marketer-organized Mobile Marketing Week in New York.