Tag: We

Total Results: 993

What is the current thinking on mobile commerce?

Published: August 16, 2011

By Steve Timpson

The thing that is becoming crystal clear in mobile implementation: it is not easy to do. Marketers and retailers that want an easy path to mobile will be disappointed.

Mobile Marketing Week Sept. 5-9: Register for events

Published: August 15, 2011

Please register for the authorized events during Mobile Marketing Week Sept. 5-9 in various cities. The events celebrate mobile advertising, marketing and media.

Target offers time-sensitive deals via mobile promotion

Published: August 12, 2011

Target is offering discounts on must-have back-to-college products via a new promotion that rewards the first 1,000 consumers who “Like” the deal.

Cablevision rounds out Apple offerings for in-house user streams

Published: August 10, 2011

Cable operator Cablevision is continuing its goal to meet mobile viewers on every possible platform with iPhone and iPod touch versions of the company’s Optimum App application that is currently available for iPads.

House Beautiful enhances print experience via digital watermarks

Published: August 5, 2011

House Beautiful is keeping up with its tech-savvy readers and engaging them with digital watermarks that bring a static page to a new dimension.

Money Mailer revamps mobile strategy to increase reach

Published: August 2, 2011

Money Mailer jumped head first into mobile this summer with a new mobile strategy that increases the reach of its coupons via a mobile Web site, an application and QR codes.

Unilever enters mobile deals arena with Groupon partnership

Published: August 1, 2011

Unilever has teamed up with Groupon for a daily deals promotion that integrates in-store redemption at Jewel-Osco stores.

Location-based advertising without the fear factor

Published: August 1, 2011

By Sheila Buckley

There are sensitivities to how location tracking is used on mobile. Do consumers want that level of customization? Is location the most effective use of your budget, or is it the emperor’s new clothes?

Apple, Verizon, IPC Media: News briefs

Published: July 28, 2011

News briefs: Will HTC license Apple’s technology?; T-Mobile out, Verizon in at Radio Shack; IPC Media teams up with Amobee to drive advertising revenue

Tablets are a lifestyle device: Meredith exec

Published: July 25, 2011

NEW YORK – A Meredith executive at the NYC Mobile Forum last week said that company research found that women are most likely to use tablets at home and the device works well with its overall content and brand.