Tag: We

Total Results: 993

The correct relationship between apps, mobile Web sites and Web sites

Published: July 21, 2011

By Alan S. Knitowski

Going mobile and engaging your audience anywhere and anytime is not about extending an Internet Web site to a mobile Web site and onward to a mobile app.

Wendy’s drives trial of new product via targeted mobile ad campaign

Published: July 20, 2011

Fast food chain Wendy’s is cementing its place in the mobile medium via an integrated campaign that promotes the company’s new Wild Berry Frosty shake and drives consumers to the nearest locations to try it.

The Weather Channel upgrades Android app with new user interface

Published: July 19, 2011

The Weather Channel has enhanced its Android app with a new user interface, international language support and integration of its iWitness Weather resource.

National Rail Enquires bolsters traveling via BlackBerry app

Published: July 19, 2011

Transportation company National Rail Enquires is letting travelers access train information via a BlackBerry application that lets them track schedules and plan trips in England, Wales and Scotland.

Budweiser taps mobile ads to increase Facebook likes

Published: July 8, 2011

Anheuser-Busch's Budweiser is ramping up its mobile strategy and engaging consumers via mobile ads that lead them to the company’s Facebook page, as well as Pandora’s music station where they can interact more with the brand.

HTML5, Apple and the mobile boom: Is your brand ready?

Published: July 8, 2011

By Jason Weaver

HTML5 essentially makes the juicy, interactive features that made Flash so attractive – video, audio, animation – now achievable within the browser, no downloads or plug-ins required.

USPS marries mobile with mail via QR code promotion

Published: July 7, 2011

The United States Postal Service has rolled out a mobile bar code promotion that provides businesses with a 3 percent discount on products.

Meredith bites into mobile with food-related strategy

Published: July 7, 2011

Mobile will play a key role for Meredith as it looks to build a stronger role in food media.

The Weather Channel’s 29.5M unique makes it leading mobile content brand: Nielsen

Published: July 6, 2011

With 29.5 million unique visits in May, The Weather Channel beat out ESPN and Pandora to be the leading mobile content destination in May, according to new research by Nielsen.

Hewlett-Packard races to build webOS ecosystem through licensing strategy

Published: July 1, 2011

By licensing out its webOS mobile operating system, Hewlett-Packard could be looking to quickly build an ecosystem that can hold its own against Android’s growth.