Tag: Weather Channel

Total Results: 60

Seven big brands use Air2Web for mobile campaigns

Published: November 21, 2008

AT&T, Starbucks, Domino's Pizza, Aflac, The Weather Channel, Traffic.com and Discover Card are using Air2Web tool to better engage their audiences.

Vantrix launches mobile advertising platform

Published: November 13, 2008

Vantirix has launched a mobile platform to help carriers and content providers deploy mobile advertising and protect against malware and unsolicited messages.

The Weather Channel launches Android app

Published: October 28, 2008

The Weather Channel Mobile has introduced an advanced mobile weather application for the Android platform.

Air2Web introduces Contact Capture for mobile marketing data

Published: September 26, 2008

Mobile marketing company Air2Web has launched Contact Capture, the most recent addition to its Mobile Marketing Solution Series.

Weather Channel, BlackBerry drive traffic to mobile Web

Published: August 15, 2008

The Weather Channel Interactive ran a "Win a BlackBerry a Day" promotion, showcasing the ability of integrated mobile marketing campaigns to reach a broad cross-section of consumers.

Mobile video ads should not be direct response

Published: August 14, 2008

Mobile video advertising has lower reach than other platforms such as mobile Web and messaging, but the video experience is still powerful, reaching millions of people in the United States alone.

The Weather Channel view on mobile

Published: April 2, 2008

LAS VEGAS - The Weather Channel is one of the top sites on the Web and mobile. Three executives visiting the CTIA Wireless 2008 show talk about weather.com's mobile initiatives and trends.

Internet giants dominate mobile Web

Published: March 18, 2008

Yahoo, Google, MSN and AOL continued to hold their positions as the mobile Internet's top brands, while weather.com tops in content.

Weather Channel debuts mobile Web video ads

Published: March 17, 2008

The Weather Channel Interactive has opened its mobile Web site to video advertising in a move that strikes a blow for rich media executions on mobile.

Mobile is a channel, not a strategy: Yahoo exec at OMMA Mobile

Published: February 8, 2008

NEW YORK -- Until now the mobile market has been a wireless carrier game, with no media experience. But Google Nokia, Fox, Microsoft and Yahoo's entry should cause a lot of changes.