Tag: Web

Total Results: 264

KFC, Southwest Airlines break March Madness campaign on Yahoo mobile

Published: March 15, 2010

Quick-serve restaurant giant KFC and Southwest Airlines are driving college basketball fans to their respective mobile sites via banner ads within Yahoo Sports� �Tourney Pick�em� mobile portal.

Gomez upgrades platform to better ID mobile Web performing issues

Published: March 15, 2010

Gomez upgraded its platform for managing Web performance across multiple browsers and load testing both mobile and Web applications.

Webinar: IHOP Restaurants: Mobile Marketing for Retailers

Published: March 9, 2010

How does an IHOP franchisee run mobile campaigns to drive traffic to its restaurants? Register for the March 31 webinar for tips from the IHOP franchisee, Money Mailer and sponsor iLoop Mobile.

MMS yet to see success of mobile Web, app, SMS: Mobile Marketing Day panel

Published: March 5, 2010

NEW YORK - Instead of leveraging mobile for other assets, marketers need to leverage other assets for mobile.

Salvation Army mobile-optimized email campaign sees 55.3 percent clicks to donate

Published: February 16, 2010

The Salvation Army turned to a mobile-optimized email campaign to reach on-the-go consumers, with 55.3 percent of recipients clicking directly to the donation form.

How evolving user behavior will propel mobile search

Published: February 12, 2010

By Brian Easter

Deficiencies in the mobile search system have relegated it to a second-tier position. But that may now change with new Internet-capable devices and the supporting infrastructure.

Do patents make Jumptap more valuable to a potential suitor?

Published: February 11, 2010

Mobile ad network Jumptap was awarded Patent No. 7,660,581 by the U.S. Patent Office on Feb. 10. Does this, its fourth patent in eight months, make Jumptap more valuable to a potential suitor?

NBC details aggressive mobile initiatives for 2010 Olympics

Published: February 8, 2010

Through partnerships with several carrier networks and brands such as Coca-Cola, NBC Universal is bringing its 2010 Vancouver Winter Olympic Games to the mobile medium.

Mobile ad campaigns 5 times more effective than online: InsightExpress study

Published: February 5, 2010

Digital marketing research firm InsightExpress found that mobile ad campaign norms were four-and-a-half to five times more effective than online norms.

Webtrends Mobile Analytics gives insights into app, WAP performance

Published: February 2, 2010

Webtrends Inc., an enterprise customer intelligence company, has launched Webtrends Mobile Analytics to let marketers measure how consumers are engaging with wireless offerings.