Tag: Web

Total Results: 467

Key best practice for the 6 mobile channels that will matter over the holidays

Published: October 28, 2011

QR codes, applications, mobile banners, rich media, mobile-optimized Web sites, location-based deals and offers, mobile coupons and SMS – oh my.

3 design principles for the mobile Web

Published: October 26, 2011

By KF Lai

Designing for mobile can be daunting. Whether brands work on a simple banner campaign or full-scale app development, there are some principles that will keep them on the straight and narrow.

Boston Globe rolls out subscription model for digital content

Published: October 19, 2011

Publisher Boston Globe is switching to a subscription model for BostonGlobe.com after experimenting with a free model in the past few weeks.

Mobile accounts for 10pc of online traffic: Ask.com

Published: October 17, 2011

Online destination Ask.com claims it is generating 10 percent of its Internet traffic from mobile after shying away from its reputation as a search engine to become a question and answer service.

Mobile measurement and what to do about it

Published: October 13, 2011

By Mike Ricci

A recent Advertising Age piece titled “What to Know About the Promise and Perils of Mobile Metrics” joined a chorus of media that has focused on the subject of mobile measurement.

Lessons learned from McDonald’s location-based mobile marketing

Published: October 4, 2011

BOSTON – An executive at DMA:2011 said location-based services not only engage consumers, but also help advertisers such as McDonald’s and Gilt Groupe better target them with offers.

Velti pays $19M for Air2Web to further mobile marketing efforts

Published: September 23, 2011

Velti has entered into a definitive agreement to acquire Air2Web and further cement its position in the mobile space.

Designing a mobile site for optimal conversion effectiveness

Published: September 13, 2011

By Barbara Green

In the past, retailers thought of their mobile storefront as a kind of showcase, rather than as a real supplement to the ecommerce bottom line. Not so now.

Hurricane Irene creates whirlwind of mobile traffic

Published: September 8, 2011

Irene created a storm of mobile Web and app traffic as consumers experiencing the natural disaster flooded the mobile Internet and the app stores to search for news and information regarding the hurricane.

Tips for local advertisers to develop mobile Web sites

Published: September 1, 2011

By Annette Tonti

A recent study from Google and Ipsos OTX shows that 95 percent of smartphone users conduct mobile searches, with 88 percent of those taking an action as a result within a day.