Tag: Web

Total Results: 467

Old Navy breaks ambitious summer mobile interactive campaign

Published: June 10, 2011

Old Navy is using mobile as a means to simplify the male shopping experience and address consumer needs via an interactive mobile campaign.

Multichannel mobile strategy critical for successful Father's Day campaign

Published: June 8, 2011

Retailers will be making mobile a bigger part of their overall marketing outreach this Father’s Day as they experiment with new tactics and look to mobile to help drive in-store traffic and sales.

Why native apps have an edge over mobile Web

Published: June 8, 2011

By Jonathan Toland

Nearly all the applications in the Apple AppStore, Android Marketplace and BlackBerry App World are native applications, with 44 billion app downloads projected by 2016.

Incorporating mobile commerce into a multichannel strategy

Published: May 16, 2011

By Luis E. Rodriguez

With power shifting to the consumer, compressing margins and changing paradigms, retailers are employing a smarter commerce approach to buy, market, sell and service products.

Mobile is HSN's fastest-growing channel: exec

Published: May 13, 2011

NEW YORK - An HSN executive at the Mcommerce Summit: State of Mobile Commerce 2011 conference said mobile is the retailer’s fastest-growing channel.

Sunkist exec: Mobile drives impulse sales in-store

Published: May 13, 2011

NEW YORK - A Sunkist executive at the Mcommerce Summit: State of Mobile Commerce 2011 conference said consumer loyalty and engagement via mobile is key for driving impulse sales in-store.

Brand image maintenance integral when developing mobile sites: panelist

Published: May 13, 2011

NEW YORK – Mobile Web sites must be quick to load, take full advantage of a small screen and completely represent a brand’s overall image, per analysts at the Mcommerce Summit: State of Mobile Commerce 2011 conference.

U.S. Cellular enhances mobile loyalty efforts

Published: May 12, 2011

U.S. Cellular is partnering with 2ergo for mobile marketing consulting, project management and creative services for SMS and MMS programs, mobile Web sites and mobile coupons.

Apps, mobile Web will continue to coexist: Forrester

Published: May 4, 2011

Despite the hype surrounding mobile applications, use of the mobile Internet continues to grow right along with mobile apps, according to a new report from Forrester Research.

Miller Lite taps mobile as centerpiece of multichannel loyalty play

Published: April 22, 2011

MillerCoors-owned Miller Lite is inspiring the loyalty of beer drinkers by offering them Taste Points for checking-in via foursquare and submitting the points via SMS or the mobile Web for the chance to win prizes.