Tag: Web

Total Results: 467

NBA to ramp up mobile content offerings for fan engagement

Published: March 29, 2011

The National Basketball Association is placing an increasing emphasis on mobile content as a key element of its strategy to engage fans across all media channels.

Little value in delivering mobile-only content: CTIA panelist

Published: March 25, 2011

ORLANDO, FL – An HTC executive on a Mobile Entertainment Forum panel at CTIA Wireless 2011 said that it is all about multiscreen delivery and there is little value in delivering mobile-only content.

Why the mobile Web is key to a marketer’s future

Published: March 21, 2011

By Kalie Kimball-Malone

Though tempting, it is simply not enough to replicate an existing Web site and make sure it shows up or is functional on a mobile Web browser. Mobile-specific considerations must be made.

FedEx targets tennis fans through ATP PC, mobile Web sites

Published: March 18, 2011

FedEx Corp. is sponsoring a portal within the Association of Tennis Professionals Web site that is also accessible via its various mobile properties.

SXSW 2011: The Year of Podchatting?

Published: March 17, 2011

By Chris Vary and Stephanie Agresta

Are you on Beluga? GroupMe? Yobongo? If we were to narrow down the buzz and attention for new mobile startups, it would be about these three companies.

Kimberly Clark Pull-Ups brand seeks interactivity within Parents iPad magazine

Published: March 16, 2011

Brands such as Kimberly Clark’s Pull-Ups, Kraft, Weber Grills and Walmart are advertising within the digital versions of a number of new applications that Meredith Corp. just released.

Three rules of the mobile Web

Published: March 14, 2011

By Tim McLaughlin

Like it or not, marketers simply cannot succeed by forcing users to alter their preferred buying behavior. We lost that war, plain and simple.

Google’s Android No. 1 in smartphone market: comScore

Published: March 8, 2011

Google’s Android operating system took the lead among smartphone platforms with 31.2 percent market share after two short months in second place, according to data from comScore Inc.’s MobiLens.

Mobile coupons still lack scale: panelist

Published: March 4, 2011

NEW YORK – Although local mobile coupons are effective drivers of foot traffic, the scale is not there yet in terms of national brand adoption, according to a panelist at Borrell Associates’ Local Online Advertising conference.

Can iPad 2 fend off challenges from rivals such as Motorola Xoom?

Published: February 28, 2011

With Apple set to announce the iPad 2 this week and a flood of competing tablets hitting the market – including the formidable Motorola Xoom – where should brands and retailers focus their budgets?