Tag: Web

Total Results: 467

Using Web site best practice to increase mobile site conversion

Published: February 28, 2011

By Mark Simpson

With smartphone use on the rise, marketers who are not using conversion optimization and Web site personalization techniques on their mobile sites will fall behind as mobile-savvy rivals take the lead.

Mobile Web is linchpin for luxury marketing success - Luxury Daily

Published: February 25, 2011

Luxury Daily today - Mobile Web is linchpin for luxury marketing success; Is Moschino’s full-screen Web site a flop?

Tablet wars have begun: The new must-have tech toy

Published: February 25, 2011

By Marko Muellner

As Mobile World Congress 2011 in Barcelona, Spain ended last week, one thing was apparent: just 10 months after the launch of the Apple iPad, the tablet market has solidly arrived.

Time Inc. gambles with multi-platform bundled subscription model for Sports llustrated

Published: February 14, 2011

NEW YORK - Time Inc. unveiled its paid content strategy with the debut of subscription plans for Sports Illustrated that bundle mobile, online and print into All Access multi-platform packages.

Three keys to building a mobile-optimized Web site

Published: February 4, 2011

By Simon Buckingham

If you are an online retailer and you are unsure whether your company has a mobile-optimized site, it almost certainly means you do not. And that is a major problem

Toyota, Subway score touchdowns with Yahoo mobile properties

Published: February 3, 2011

Brands such as Toyota and Subway were able to connect football fanatics with branded content and marketing collateral via a sponsorship within Yahoo Inc.’s Fantasy Football mobile properties.

Webinar on Feb. 24: Holiday Mobile Marketing: Lessons Learned, Surprises and Best Practice for 2011

Published: January 31, 2011

The 2010 holidays marked a turning point in mobile marketing’s history with more sophisticated ad campaigns than ever. Register now for this free, hour-long webinar tracking mobile’s progress over the holidays, lessons learned and best practice for 2011.

How can marketers take advantage of mobile usage during the Super Bowl?

Published: January 28, 2011

Viewers of Super Bowl XLV on Feb. 6 will be using their mobile devices while they watch the game and the much-buzzed-about commercials. How can marketers reach that connected audience?

Automotive brands increasingly rely on mobile to drive sales

Published: January 28, 2011

More than 440,000 mobile sites and over 500,000 mobile applications exist today, according to ChannelNet, and the automotive industry is leading the charge.

US mobile ad spend to exceed $1B by year-end: Forrester

Published: January 26, 2011

A new report released by Forrester Research predicts that marketers will finally allocate sufficient funds into mobile, with an estimated $1 billion in spend for mobile display and search advertising by year-end.