Tag: Web

Total Results: 467

What marketers need to know before building a branded app

Published: January 24, 2011

By Clint H. Parr

Think through the process of a customer finding, downloading and using your application. What can you provide them that is beyond your Web site or marketing one-sheet?

Procter & Gamble proves mobile advertising is a given

Published: January 21, 2011

Consumer packaged goods giant Procter & Gamble is running a variety of mobile ad campaigns for its different brands because it understands the importance of the channel.

Is tailoring marketing collateral for feature phones a waste of time?

Published: January 18, 2011

There are many mobile initiatives that are targeted to users of smartphones, despite the fact that the majority of Americans have feature phones. Do marketers have a legitimate strategy in neglecting more than half of the mobile market?

Boom in new Android users accessing Wi-Fi after holidays: JiWire

Published: January 11, 2011

The number of new Android users accessing the mobile Web via Wi-Fi is up 48 percent for the most-recent post-holiday period, according to JiWire.

What should top CMOs' mobile marketing to-do list for 2011?

Published: January 7, 2011

The holidays have come and gone, 2011 is here. So, what should be on the agenda for brands and retailers in terms of mobile marketing and commerce for the year ahead?

Apps getting more face time than mobile Web browser: study

Published: January 6, 2011

A recent study found that application and mobile Web usage goes up in the evening and night time, whereas traditional communication services capture more user attention during the day.

Apple iOS, BlackBerry, Android neck-and-neck in US smartphone race

Published: January 5, 2011

The race for the lead in U.S. smartphone operating system consumer market share is tighter than it has ever been, according to Nielsen Co.

Four types of mobile Web experiences to offer customers

Published: January 4, 2011

By Jonathan Dunn

Key to the development of your mobile site are decisions about the type of experience you want to offer your customers. Each experience can be linked to your business and brand objectives.

Monster.com makes mobile a top priority for 2011

Published: January 3, 2011

With mobile-savvy Generation Y job-seekers the most in-demand group among employers, Monster.com plans to continue to ramp up its mobile initiatives over the course of 2011.

QVC is top mobile Web site in terms of performance: Gomez

Published: December 30, 2010

For the month of November, QVC and Newegg emerged as the top performers in Gomez’s monthly U.S. Retail Mobile Site Performance Index, with Amazon, Dell and Walmart rounding out the top five.