Tag: Webster Lewin

Total Results: 10

Lessons learned from McDonald’s location-based mobile marketing

Published: October 4, 2011

BOSTON – An executive at DMA:2011 said location-based services not only engage consumers, but also help advertisers such as McDonald’s and Gilt Groupe better target them with offers.

How can marketers take advantage of mobile usage during the Super Bowl?

Published: January 28, 2011

Viewers of Super Bowl XLV on Feb. 6 will be using their mobile devices while they watch the game and the much-buzzed-about commercials. How can marketers reach that connected audience?

What should top CMOs' mobile marketing to-do list for 2011?

Published: January 7, 2011

The holidays have come and gone, 2011 is here. So, what should be on the agenda for brands and retailers in terms of mobile marketing and commerce for the year ahead?

Maurices mobile social campaign generates seven-digit sales in first 4 months

Published: November 5, 2010

NEW YORK – A MS&L executive at ad:tech revealed that a campaign blending social media, SMS and mobile coupons has generated more than $1 million in sales for women’s fashion brand retailer maurices.

Why mobile is a must this holiday season

Published: September 8, 2010

The huge potential of mobile will be realized this holiday season as brands go all in ramping up their multichannel marketing strategy during this crucial, challenging time of year.

Take advantage of mobile advertising to drive holiday shopping: MS&L exec

Published: August 12, 2010

An MS&LGroup Digital executive said that mobile should be central to brands' and agencies' 360-degree holiday marketing strategy.

MMS yet to see success of mobile Web, app, SMS: Mobile Marketing Day panel

Published: March 5, 2010

NEW YORK - Instead of leveraging mobile for other assets, marketers need to leverage other assets for mobile.

Mobile’s customer engagement outplays other channels: MMF panel

Published: June 3, 2009

NEW YORK -- Because mobile devices can sense touch, sound, motion and location, brands are finally realizing the opportunities that the channel brings.

UL activates readers of People, OK! with mobile

Published: March 30, 2009

Underwriters Laboratories ran print ads featuring Keri Russell of "Felicity" fame in People and OK! magazines with a call-to-action urging readers to send in camera-phone pictures of the brand's logo.

What does open mean for mobile marketers?

Published: February 11, 2008

NEW YORK -- Could marketers attain the reach and standardization they find elusive on mobile through open platforms?