Tag: Where

Total Results: 21

Disney tries hand at creating a mobile-first powerhouse

Published: May 22, 2012

Taking a page from the Angry Birds playbook, Disney is introducing a line of licensed merchandise based on a mobile-first brand, the game Where’s My Water?

Have marketers forgotten about geotargeted mobile advertising?

Published: March 2, 2012

Geotargeted mobile advertising is a hot commodity and a great way for marketers to not only drive in-store traffic, but make ads relevant to consumers. Although companies such as Best Buy and Ace Hardware are using location to their advantage, others are not.

Walmart’s hefty investment in mobile lends legitimacy to the space

Published: April 25, 2011

With the news that Walmart will acquire mobile and social commerce firm Kosmix, the retailer became the latest of several large brands last week demonstrating a healthy commitment to the mobile space by investing heavily in related acquisitions or new business.

Tips for putting foursquare and other LBS to marketing use

Published: April 5, 2011

Consumers’ unprecedented need to always be connected and in constant communication with their peers has led to an explosion in location-based services that take advantage of social functionality. Here are some tips on navigating the LBS landscape and targeting consumers on a hyper-local level.

What are the hottest trends in mobile right now?

Published: April 1, 2011

The hot-button issues in mobile generating the most buzz at the moment include location-based services and marketing, the rise of mobile commerce and payments, as well as applications for smartphones and tablets.

IBM closes acquisition of Unica - News briefs

Published: October 7, 2010

Today in mobile marketing - IBM closes acquisition of Unica; eToro launches social trading app for Android; India set for mobile social networking boom.

Waffle House SMS campaign aims to drive in-store traffic

Published: March 19, 2010

Waffle House has launched an SMS campaign to help consumers find locations nearby and ultimately drive sales.

ULocate launches hyper-local LBS mobile ad network

Published: March 10, 2010

ULocate Communications has introduced of Where Ads, a hyper-local mobile advertising network that uses location-based targeting to increase the relevance of small businesses’ ad campaigns.

Walmart, Target and Pizza Hut most-searched brands in ’09: uLocate

Published: January 11, 2010

Walmart, Target and Pizza Hut topped the list of the top 10 brands searched for last year, according to data from uLocate.

Mobile Commerce Daily - Fossil joins mobile commerce bandwagon

Published: December 8, 2009

Today in Mobile Commerce Daily: Fossil joins mobile commerce bandwagon and ClairMail, Mitek Systems partner for mobile check deposit service.