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Tag: Wilson Kerr

Total Results: 50

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No mobile commerce site? Your Google search rank is in jeopardy
Published: February 23, 2015
By Wilson Kerr

Been putting a mobile commerce off? Getting to it later this year? OK, but be careful, because there is more at stake than just your mobile conversion rate.

The next killer app: Stores
Published: January 21, 2015
By Wilson Kerr

Consider this: in 2013 only 4 percent rated Buy Online Pickup In-Store as more important than home delivery. In 2014, this number jumped to 64 percent.

Is Amazon’s fizzling Fire the end for retailer-launched phones?
Published: October 27, 2014
The inability of Amazon’s Fire phone to generate substantial sales following its much-publicized launch is raising questions about retailers’ ability to successfully launch their own phones.
5 things to avoid in mobile commerce this holiday season
Published: October 24, 2014
By Wilson Kerr

As consumer confidence in mobile grows, so does mobile-originating traffic to retail Web sites. In fact, according to a June 2014 comScore report, fully 60 percent of digital media time spent online by consumers is originating from smartphones and tablets, a figure that has increased 50 percent over 2013.

Will click-and-collect, contextual offers spell the death of Black Friday?
Published: October 15, 2014
As mobile’s role in shopping continues to grow - driving trends such as click-and-collect and hyperlocal offers - Black Friday’s significance could further erode, something that started to become evident last year.
Image-heavy responsive sites drag down mobile performance: report
Published: April 21, 2014
An analysis of 155 responsive sites finds that only 32 — or 21 percent — of sites load in four seconds or less, according to a report from Trilibis launching today.
Which mobile tactic will make the biggest splash in 2014?
Published: December 6, 2013
With mobile playing a bigger role in the overall media mix, both in-store experiences and more data-driven types of advertising will propel the next phase of mobile marketing in 2014.
The case against responsive Web design
Published: October 30, 2013
By Wilson Kerr

The hype about mobile responsive design reached a crescendo about a year ago. On the surface, the pitch resonates. Why manage multiple sites when you can manage just one and have it resize itself for all channels? Simple, right?

Facebook eyes mobile payments but faces many challenges, including PayPal
Published: August 16, 2013
While Facebook is looking to extend its significant mobile might into payments and take on PayPal, the social network’s previous commerce-related failures suggests it may face some challenges.

Amazon pulls page from Pinterest to ramp up mobile, social aspirations
Published: August 6, 2013
Amazon is the undisputed king of online shopping, but as shopping becomes more social, the ecommerce giant is taking steps to ensure it is not left in the dust.
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