Tag: Wilson Kerr

Total Results: 28

Why are marketers not taking QR codes seriously?

Published: May 23, 2012

There is a prominent place for QR codes in the mobile space, especially when it comes to communicating with consumers on a one-to-one level. However, many marketers do not seem too keen on mobile bar codes and are not incorporating them into the marketing mix.

Mobile minefields - and how to avoid them

Published: May 15, 2012

Entering the mobile space requires a well thought-out strategy and many times marketers dive into the medium without fully thinking about their goals.

Why are marketers forgetting to optimize their mobile campaigns?

Published: April 30, 2012

Too many marketers are hopping on the mobile bandwagon without fully considering the consumer experience they are delivering after the call to action.

Target ramps up its marketing efforts via new mobile ad campaign

Published: April 27, 2012

Target is running a new mobile advertising campaign that promotes its pharmacy initiatives and lets consumers learn more about it.

Facebook just won’t learn. Back in the deals game?

Published: April 19, 2012

The daily deals space is increasingly a brutal market, with Groupon struggling while Facebook, BuyWithMe and others have come and gone. Now Facebook is back with a second attempt that, although uniquely positioned, still has to conquer significant consumer fatigue and retailer reticence.

Dave & Buster’s taps mobile ads to build email database

Published: April 17, 2012

Dave & Buster’s is using mobile advertising to build its email database list and attract new customers with incentives.

Is creative in mobile marketing an art or a science?

Published: April 4, 2012

Mobile provides unprecedented capabilities to harness the science of marketing to build, execute and test targeted messaging strategies. But while data is key to effective mobile marketing, without eye-catching creative a campaign may still fail to grab a user’s attention.

Is Amazon's Kindle Fire becoming the real on-the-go tablet?

Published: March 29, 2012

Amazon’s Kindle Fire has seen significant success since it first emerged in the mobile space and industry experts believe that the tablet will continue to gain traction in the coming months.

What to do when a mobile campaign is struggling

Published: March 26, 2012

While marketers may have an elaborate mobile campaign – whether it includes mobile advertising, SMS, applications or QR codes – it might not always garner the engagement and results expected.

Chevy takes users for a test drive with mobile ad campaign

Published: March 19, 2012

General Motors' Chevrolet is showing off its Sonic car model via mobile ads that gives users an inside look at its features.