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Tag: Wilson Kerr


Total Results: 45

   Displaying: 1 - 10

Image-heavy responsive sites drag down mobile performance: report
Published: April 21, 2014
An analysis of 155 responsive sites finds that only 32 — or 21 percent — of sites load in four seconds or less, according to a report from Trilibis launching today.
Which mobile tactic will make the biggest splash in 2014?
Published: December 6, 2013
With mobile playing a bigger role in the overall media mix, both in-store experiences and more data-driven types of advertising will propel the next phase of mobile marketing in 2014.
The case against responsive Web design
Published: October 30, 2013
By Wilson Kerr

The hype about mobile responsive design reached a crescendo about a year ago. On the surface, the pitch resonates. Why manage multiple sites when you can manage just one and have it resize itself for all channels? Simple, right?

Facebook eyes mobile payments but faces many challenges, including PayPal
Published: August 16, 2013
While Facebook is looking to extend its significant mobile might into payments and take on PayPal, the social network’s previous commerce-related failures suggests it may face some challenges.

Amazon pulls page from Pinterest to ramp up mobile, social aspirations
Published: August 6, 2013
Amazon is the undisputed king of online shopping, but as shopping becomes more social, the ecommerce giant is taking steps to ensure it is not left in the dust.
Mobile’s role in back-to-school grows as campaigns move beyond price promotions
Published: July 31, 2013
Mobile is playing a bigger role than ever before in back-to-school shopping for both consumers and marketers, whose strategies are beginning to move beyond simple promotions.

Are tablets the ultimate bedroom tool?
Published: July 8, 2013
It is easy to see why tablets have become so popular in the home environment. The devices provide the power and portability of a smartphone, but also have a larger canvas that is ideal for a more relaxed setting at home.
Top mobile technologies to watch out for in 2013
Published: January 23, 2013
It is evident that mobile has captured the attention of many top brands, and technologies such as QR codes and augmented reality have helped pave the way. Now, marketers are looking for the next big trend that will drive customer interactions and, ultimately, sales.


Is mobile-first becoming a cliché?
Published: November 7, 2012
Mobile-first is becoming a popular phrase that marketers have been using over the past few months. However, few have truly taken the key steps needed, and continue to see the medium as a great add-on instead of necessity.
Brands still struggling to harness the power of SoLoMo
Published: October 18, 2012
There are a myriad of ways to leverage mobile, social and location. However, many marketers jump in without considering the importance of building an integrated and comprehensive campaign.