Tag: Wilson Kerr

Total Results: 38

Top mobile technologies to watch out for in 2013

Published: January 23, 2013

It is evident that mobile has captured the attention of many top brands, and technologies such as QR codes and augmented reality have helped pave the way. Now, marketers are looking for the next big trend that will drive customer interactions and, ultimately, sales.

Is mobile-first becoming a cliché?

Published: November 7, 2012

Mobile-first is becoming a popular phrase that marketers have been using over the past few months. However, few have truly taken the key steps needed, and continue to see the medium as a great add-on instead of necessity.

Brands still struggling to harness the power of SoLoMo

Published: October 18, 2012

There are a myriad of ways to leverage mobile, social and location. However, many marketers jump in without considering the importance of building an integrated and comprehensive campaign.

Controversy brewing over responsive Web design

Published: September 21, 2012

There is an ongoing love/hate relationship with response Web design. Although the technology offers marketers many opportunities, not all consumer behavior is the same and specific functionality should be dovetailed for individual device and user interaction mediums.

The perils of me-too mobile advertising campaigns

Published: September 12, 2012

Marketers are increasingly rolling out mobile advertising campaigns that all look the same. Although the industry is still rather new, companies need to stop playing it safe with banner ad initiatives that look similar to what others have done and launch interactive and engaging experiences that stand out above the crowd.

5 common mobile marketing mistakes

Published: August 27, 2012

Nowadays, marketers are incorporating mobile into their efforts to stay ahead of the game and drive engagement. However, companies are still making several common mistakes such as leading consumers to a non-optimized site, which can deteriorate the user experience.

Overcoming hurdles in mobile advertising

Published: August 21, 2012

Nowadays marketers are betting big money on mobile advertising to not only promote new campaigns, but drive consumer engagement. However, companies still face many obstacles such as device fragmentation and poor execution.

Mobile is the new black

Published: July 17, 2012

Mobile continues to grow at a rapid pace and marketers are continually implementing QR codes, SMS, mobile advertising and applications into their marketing efforts to reach consumers on every medium possible.

Starbucks continues mobile reign with multichannel mobile marketing effort

Published: June 19, 2012

Beverage giant Starbucks is continuing to use mobile and social media to increase in-store traffic and drive awareness for its latest campaign.

Location-based advertising still searching for its place

Published: June 6, 2012

Location-based advertising has grown significantly in recent years. However, with privacy issues still very much afloat and many consumers not willing to give up their information so easily, marketers are having a difficult time finding their place in the medium.