Tag: Wired

Total Results: 16

Conde Nast caters to changing audience preferences with Android editions

Published: February 22, 2011

Continuing its foray into cross-platform publishing, media mogul Conde Nast will use Google’s Android 3.0, a.k.a Honeycomb, to sell digital editions of its magazines.

Conde Nast takes fourth place: 2010 Mobile Publisher of the Year

Published: October 19, 2010

Advance Publications’ Conde Nast Publications has placed fourth in Mobile Marketer’s Mobile Publisher of the Year awards.

Essential performance marketing to optimize for the mobile Web

Published: August 5, 2010

By Daina Middleton

The mobile Web's influence continues to grow, and savvy marketers ought to note that. Unfortunately, only 12 percent of the top 500 online retailers have sites optimized for mobile.

What is the future of paid search?

Published: June 1, 2010

With more search conducted on mobile, all the senior executives at Google must be asking themselves that same question, and another broader one: How can the company monetize search across platforms?

How to roadmap your mobile Web development

Published: May 20, 2010

By Jonathan Dunn

What happens when mobile visitors opt for the full Web version of a site even when presented with the option to switch to a mobile-optimized view? This is becoming a dilemma for brands.

How mobile is evolving the media business

Published: May 12, 2010

The once-static media landscape is evolving with the advancement of mobile technology, giving advertisers more options.

Tablets will be saviors of traditional media: ad:tech keynote

Published: April 21, 2010

SAN FRANCISCO – During his keynote at ad:tech, the editor in chief of Wired said tablets such as Apple’s iPad will revolutionize media by enabling publications to make money from digital content.

Conde Nast’s Wired enhances ads for mobile users

Published: October 29, 2009

Conde Nast’s Wired magazine has partnered with kooaba to unveil a new mobile-image-recognition application helping the publication’s advertisers engage readers.

Place for both wireless and wired Web presence: Millennial Media exec

Published: October 21, 2009

If the mobile industry had its way, all computers and the wired Web would cease to exist. And yet mobile ad networks such as Millennial Media realize that the wired and mobile Web complement.

Wired Web sites not adapting fast enough to match mobile browsing

Published: March 9, 2009

By Ray Anderson

Typically 5 percent of visitors to wired Web sites now come from mobile devices, up from 1 percent a year ago. But are those sites rendering well on phones?