Tag: Wireless Developer Agency

Total Results: 5

In-app advertising: The best and worst examples of 2011: Published: December 27, 2011; As the significant growth of mobile applications grows, so does the interest of in-app advertising. While in-app ads are still a small portion of overall mobile ad spend, brands and marketers are expected to increase their budgets over the next few years.
Mobile coupons still lack scale: panelist: Published: March 4, 2011; NEW YORK � Although local mobile coupons are effective drivers of foot traffic, the scale is not there yet in terms of national brand adoption, according to a panelist at Borrell Associates� Local Online Advertising conference.
Use multiple channels to achieve mobile campaign goals: CTIA panel: Published: October 7, 2009; SAN DIEGO - Marketing at its core is focused on building brand equity and driving sales revenue, and mobile is an excellent vehicle to help brands reach either goal.
Industry execs speak out on future of mobile: Published: August 27, 2009; This is the year of mobile. Or is it?
Pontiac mobile campaign sees 32 percent engagement: Mobile Marketer webinar: Published: July 16, 2009; Pontiac's campaign promoting its G8 GXP sedan on Maxim's mobile properties saw 32 percent engagement from users, according to a JumpTap-sponsored Mobile Marketer webinar.