Tag: World Cup

Total Results: 14

Half of ESPN Mobile users do not use PC products: keynote at Mobile Marketing Summit

Published: September 3, 2010

NEW YORK – An ESPN executive said that half of the users of the sports network’s SMS alerts, mobile Web site and applications are unique to the mobile medium.

Mobile campaign supports bid to bring World Cup to US

Published: August 26, 2010

The USA Bid Committee launched a multimedia petition to bring the FIFA World Cup to the United States featuring a mobile effort in conjunction with Major League Soccer.

World Cup changed everything for mobile: ESPN exec

Published: July 20, 2010

NEW YORK – The 2010 FIFA World Cup was a watershed moment for mobile as barriers and records of all sorts were broken, according to an ESPN executive.

Ads in World Cup app see 19M impressions

Published: July 15, 2010

World Cup application WC2010's ads saw more than 19 million impressions during the tournament's 30-day run.

Brands, publishers reap rewards as mobile traffic skyrockets during World Cup

Published: July 6, 2010

The biggest brands in the world are taking advantage of the huge surge in mobile traffic driven by soccer fanatics seeking coverage of the 2010 FIFA World Cup.

Can wireless networks handle World Cup fever on mobile video?

Published: June 23, 2010

By Patrick Lopez

There is already an increase of close to 300 percent of click-through rates on World Cup-related mobile content. These numbers underscore the interest in mobile video.

Univision extends brand with mobile World Cup app

Published: June 17, 2010

Univision is helping Spanish-speaking soccer fans follow the World Cup in South Africa with its new mobile application.

FIFA World Cup presents big mobile marketing opportunities for brands

Published: June 16, 2010

The FIFA World Cup presents big opportunities for brands to create successful mobile advertising campaigns, especially with the evolution of location-based and geo-targeting capabilities.

Audi exclusive sponsor of Fox’s FIFA World Cup iPhone app

Published: May 28, 2010

Luxury automaker Audi is the exclusive sponsor of Fox Soccer Channel’s new Ticket to South Africa iPhone application featuring coverage of the FIFA World Cup.

World Cup stars, carriers back 1GOAL mobile campaign to support education

Published: May 19, 2010

The GSMA, carriers, pop stars and royalty are getting behind 1GOAL: Education for All, the FIFA-backed legacy project for the 2010 World Cup that features a worldwide mobile campaign.