Tag: Wunderman

Total Results: 27

Why mobile is not a medium

Published: October 24, 2011

By Stewart Pearson

It is a mistake to think about mobile as a medium. It is an equal mistake to think about mobile as an aspect of digital marketing.

Land Rover claims 50pc engagement rate for The Daily iPad ad campaign

Published: February 10, 2011

Land Rover’s advertising campaign within News Corp.’s The Daily iPad application has surpassed 52,000 impressions, and one out of every two consumers who view the app engage with the luxury automaker’s ad.

News Corp. paid and ad-supported monetization mix foreshadows mobile media future

Published: February 4, 2011

News Corp.’s iPad app for The Daily launched with campaigns from brands such as HBO, Land Rover, Macy’s, Paramount and Pepsi. However, its long-term success will not only depend on ads served, but also the number of paid subscribers it can attract.

AT&T parades mobile bar code services via B2B iAd campaign

Published: January 25, 2011

AT&T Inc. aims to drive awareness of mobile bar codes and the services it provides to companies that want to use them within marketing collateral via a business-to-business campaign that combines sight, sound and motion on Apple's iAd platform.

Google opens AdMob to hordes of AdSense ads to increase fill rates

Published: November 9, 2010

Just a half-year after its $750 million acquisition of AdMob, Google is integrating AdSense advertising inventory into the ad network, which benefits publishers and advertisers.

Why marketing is selling mobile short

Published: October 26, 2010

By Thom Kennon

It is time to not simply move mobile onto center-stage of our marketing plans or advertising budgets.

Why mobile is a must this holiday season

Published: September 8, 2010

The huge potential of mobile will be realized this holiday season as brands go all in ramping up their multichannel marketing strategy during this crucial, challenging time of year.

Christmas 2010 will be memorable for mobile marketers: Wunderman exec

Published: August 13, 2010

A Wunderman executive said that he believes we will look back at this coming holiday season as a major milestone for mobile marketing.

Sears breaks socially enhanced back-to-school mobile effort

Published: August 4, 2010

Sears, Roebuck and Co. is placing mobile social media at the center of a campaign targeting teens and tweens during the back-to-school shopping season.

Where are all the iAd campaigns?

Published: July 23, 2010

Apple successfully built up a lot of buzz for the debut of iAd as it always does for its launches. But aside from a Nissan campaign here and a JCPenney campaign there, the rollout has been quiet.