Tag: Wunderman

Total Results: 27

Brands want action in mobile, not just awareness: Mobile Marketer/DMA event

Published: April 29, 2009

NEW YORK - Mobile gives legs to more traditional channels, according to speakers at "Mobile Marketing for Agencies and Media Buyers," an event sponsored by Mobile Marketer and the DMA.

Why mobile is CRM’s next big enhancer

Published: April 6, 2009

By Dustin Rideout

Working for an agency that consults for marketers on traditional CRM and emerging digital strategies, I have noticed our clients asking us, "So, what should our mobile strategy be?"

Don’t experiment with mobile in economic downturn: An agency POV

Published: February 26, 2009

By Jon Wade

Almost without exception, every mobile marketing presentation I have ever watched or participated in begins with hyperbole.

Tough times accelerate handset makers' direct-to-consumer push

Published: January 30, 2009

By Dustin Rideout

The traditional carrier-to-consumer marketing fund relationship is being replaced by a more aggressive direct-to-consumer push from the device manufacturers.

Ford launches 3D interactive mobile campaign

Published: December 10, 2008

Ford of Europe this week launched its first 3D interactive mobile marketing campaign for its new Ford Ka model.

Direct marketing agency Wunderman to buy mobile shop

Published: July 2, 2008

Direct marketing agency Wunderman is set to take a controlling interest in Kassius SA, a French interactive and mobile marketing agency.

Wunderman, GroupM join the Mobile Marketing Association

Published: April 17, 2008

Big guns from the agency world, such as WPP Group plc's media buying shop GroupM and direct marketing agency Wunderman, have joined the Mobile Marketing Association.