Tag: Xbox

Total Results: 8

Dance Central 2 mobile app featured by Apple as ‘New and Noteworthy’

Published: December 23, 2011

Harmonix’s dance game Dance Central 2 on Kinect for Xbox 360 has rolled out a mobile application to showcase new songs, moves and features of the game while letting users create their own music videos.

Microsoft courts app developers to support its big aspirations for Windows Store

Published: December 9, 2011

Microsoft is going all out to attract application developers to Windows by offering them the opportunity to earn more money than on app stores for Apple and Android.

How Xbox Kinect adds a new dimension to marketing

Published: April 27, 2011

By Ryan Engle

Few companies have taken the plunge to use Kinect as a marketing tool, but most have dragged their feet, preferring to let the technology mature rather than act as a guinea pig.

Windows Phone 7 may not have big impact on mobile advertising: analyst

Published: October 12, 2010

Microsoft made a big splash in its attempt to make a comeback in the smartphone business, with coordinated events worldwide touting Windows Phone 7. But will the OS make a big enough dent to matter to marketers?

History Channel drives viewership with multichannel campaign featuring mobile

Published: May 5, 2010

A&E Television Networks’ History Channel is featuring mobile as part of its multichannel advertising campaign to promote its new epic series “America: The Story of Us.”

Ford taps Microsoft for multichannel campaign featuring mobile

Published: November 20, 2009

Ford Motor Co. tapped Microsoft Advertising to build awareness for the Ford Sync product via branded experiences for MSN, XBox Live and mobile.

iPhone apps average 20 uses, 9.6 minutes per play: Greystripe

Published: May 4, 2009

On average, iPhone applications are accessed approximately 20 times over their lifecycle before consumers stop using the app, according to Greystripe.

Unilever's Axe, Microsoft's Xbox run ads in iPhone games

Published: February 13, 2009

Unilever's Axe, Microsoft's Xbox and Dunlop Sports are all running mobile ad campaigns using Greystripe's Flash advertising units delivered through Apple's iPhone.