Tag: Y and R

Total Results: 4

News Corp. paid and ad-supported monetization mix foreshadows mobile media future: Published: February 4, 2011; News Corp.�s iPad app for The Daily launched with campaigns from brands such as HBO, Land Rover, Macy�s, Paramount and Pepsi. However, its long-term success will not only depend on ads served, but also the number of paid subscribers it can attract.
Ford mobile ads reach 1M consumers, achieve 20 percent CTR: Published: February 3, 2010; Ford Motor Co.�s mobile idle-screen advertising campaign to drive consumer interest in the 2010 Ford Taurus achieved an average click-through rate of 20 percent.
Will wireless carriers rule over person-to-person mobile payments?: Published: July 29, 2009; Financial institutions must act now to implement person-to-person mobile services before carriers capture the market, according to a study by Javelin Strategy & Research.
Western Union, CPS launch mobile car payments pilot: Published: May 1, 2009; The Western Union Co., together with Consumer Portfolio Services Inc., has launched a pilot project enabling CPS customers to trigger their monthly car payment directly from their mobile phone.