Tag: YAC

Total Results: 5

Bacardi pub promotion drives mobile app and coupon downloads: Published: November 16, 2011; A mobile promotion from British pub chain Wetherspoon and Bacardi has garnered 9,000 mobile downloads in its first six weeks and a 40 percent coupon redemption rate.
Is mobile a brand champion or direct response hero?: Published: October 18, 2011; The success stories in mobile continue to multiply as marketers embrace the technology to enhance engagement and drive in-store traffic.
Motorola runs on-deck mobile ad campaign: Published: July 3, 2009; Motorola ran an Ogilvy Poland-designed mobile ad campaign on Polish carrier Play's WAP portal, which generated a click-through rate of 4.3 percent on average, reaching 13 percent at its highest.
YourAreaCode.com launches �Wexting� for bars, clubs: Published: May 15, 2009; YourAreaCode has launched "Wexting," a marketing and advertising technology that helps businesses communicate directly with consumers via their mobile phones.
Dewar's, Sapporo sponsor SMS-themed marketing event: Published: February 6, 2009; Bacardi's Scotch whiskey brand Dewar's White Label and Japanese beer brewer Sapporo sponsored (CLL) PHN-LCKN '09, an SMS-themed marketing event that took place last week in New York.