Tag: Yahoo

Total Results: 171

Is Yahoo failing in mobile?

Published: February 2, 2012

While Yahoo's mobile application strategy has not set the industry on fire – especially when it recently decommissioned 10 apps – the company plans to make mobile a priority going forward. But is it too late?

Recent Apple, Yahoo, Millennial moves prove race is on for mobile advertising

Published: January 9, 2012

Last week saw several mobile advertising players do some housekeeping as they try to look their best and take advantage of what is expected to be significant growth in mobile advertising this year.

With new CEO at helm, mobile will play larger role for Yahoo

Published: January 6, 2012

Hiring PayPal president Scott Thompson as its new CEO suggests Yahoo wants to get more serious about mobile.

Vick’s recruits mobile for football-themed brand-building campaign

Published: December 29, 2011

Vick’s Cough, Cold and Flu kicked off its first mobile advertising campaign in mid-December built around banner ads that expand to show a football-themed game when clicked on.

Toyota scores a touchdown with mobile ads running across Yahoo apps

Published: November 7, 2011

Toyota is using rich media banner ads on Yahoo Fantasy Football iPad, iPhone and Android apps to drive brand engagement.

Is Yahoo's price tag for Living Ads too high?

Published: November 3, 2011

Yahoo Inc.'s newly released Living Ads advertising units may be priced a little high, with ad packages ranging between $200,000 and $500,000.

Yahoo’s Right Media simplifies buying, selling on mobile

Published: November 1, 2011

Yahoo’s Right Media is rolling out a new feature that will let publishers, advertisers and agencies buy and sell mobile ads for smartphone and tablet browsers on the same platform they currently use for PC display advertising.

Navigating the daunting tablet marketing landscape

Published: October 27, 2011

Right when marketers got the hang of mobile marketing comes the tablet. Although the opportunities are obvious, incorporating tablets into the digital marketing mix can be daunting.

Yahoo: Mobile video consumption increases 29pc

Published: October 27, 2011

Consumers are spending 29 percent more time watching videos on their mobile devices, according to a study conducted by Yahoo.

Yahoo introduces Living Ads for tablet apps

Published: October 7, 2011

NEW YORK – Yahoo announced Living Ads for tablet devices at the Yahoo Connect Forum this week. These new units combine the interactive aspect of digital with the sight, sound and motion of television.