Tag: Yahoo Mobile

Total Results: 20

So mobile is supposed to save Yahoo?

Published: February 8, 2011

Rumor has it that Yahoo is developing an application publishing platform to let users download personalized content on various mobile devices. But will a revamped mobile strategy be enough to keep pace with competitors?

Yahoo defends mobile strategy as industry competition tightens

Published: July 8, 2010

Facing competition from Google, Microsoft, Apple and even Facebook, Yahoo still has many assets, but analysts are split as to whether they all add up to a comprehensive mobile strategy.

Fidelity Investments pushes iPhone app via mobile banner ads

Published: June 14, 2010

Fidelity Investments is running a rich media ad campaign via Yahoo Mobile properties to promote its iPhone application to users of the smartphone.

Paramount, DreamWorks animate Shrek campaign with mobile rich media

Published: June 4, 2010

Viacom subsidiaries Paramount Pictures and DreamWorks used mobile rich media advertising as part of the multichannel campaign to promote the summer blockbuster Shrek Forever After.

Yahoo puts into place ambitious mobile advertising strategy

Published: March 29, 2010

A senior Yahoo executive discussed the company’s mobile strategy in an exclusive interview with Mobile Marketer.

KFC, Southwest Airlines break March Madness campaign on Yahoo mobile

Published: March 15, 2010

Quick-serve restaurant giant KFC and Southwest Airlines are driving college basketball fans to their respective mobile sites via banner ads within Yahoo Sports’ “Tourney Pick’em” mobile portal.

Yahoo Mobile en Español connects brands to U.S. Hispanic consumers

Published: November 13, 2009

Yahoo released Yahoo Mobile en Español, a Spanish-language mobile homepage that is customized for the specific needs of the U.S. Hispanic consumer.

Subway, Toyota buy all Yahoo Fantasy Football ad inventory

Published: October 12, 2009

Subway and Toyota have bought the ad inventory for the entire NFL season across Yahoo’s various Fantasy Football platforms—the wired and mobile Web sites and iPhone application.

Mobile advertising poised for substantial growth: CTIA keynote

Published: October 8, 2009

SAN DIEGO - A Yahoo Mobile executive said that mobile advertising has been growing despite the economy during a keynote address at CTIA Wireless I.T. & Entertainment 2009.

Yahoo aims for continuous experience across PC, mobile

Published: July 29, 2009

Building on the newly unveiled Yahoo homepage announced last week, Yahoo Mobile has released a new homepage for a consistent branding experience between its online and mobile properties.