Tag: Yahoo

Total Results: 174

Mobile outperforming online in multichannel campaigns: CTIA panel

Published: April 2, 2009

LAS VEGAS -- Mobile campaigns are consistently outperforming online and other channels, according to a panel at the CTIA Wireless 2009: Mobile Life conference.

Better metrics needed to drive big mobile spends: CTIA panel

Published: April 1, 2009

LAS VEGAS - The lack of solid metrics and key performance indicators is to blame for lackluster brand investment in the mobile medium.

Netbiscuits, Impact Mobile to deliver messaging campaign services

Published: March 30, 2009

Netbiscuits is working with Impact Mobile to deliver templated messaging campaigns for brands.

Limbo adds Facebook Connect to iPhone app

Published: March 26, 2009

Mobile social network Limbo's application for iPhone and iPod touch now features Facebook Connect.

Local services, sites key to success of mobile Web: Opera

Published: March 26, 2009

Local services and sites are the key to the success of the mobile Web, according to Opera's new State of the Mobile Web report.

Mobile improves effectiveness of cross-media advertising: ThinkMobile panel

Published: March 19, 2009

NEW YORK - Adding mobile to the marketing mix improves the effectiveness of cross-media ad campaigns, according to a panel at MediaBistro's ThinkMobile Conference & Expo.

Yahoo unveils mobile strategy under new CEO

Published: March 3, 2009

Yahoo has announced its new organizational structure and stressed that its mobile strategy remains an integral part of the company's focus.

Former Yahoo exec joins mobile ad network mKhoj

Published: March 2, 2009

Mobile ad network mKhoj has hired a former Yahoo executive to spearhead its growth plans for bringing more North American business to Asian and African markets.

Fox Mobile adds vertical paid search to Jamba, Jamster

Published: February 26, 2009

Fox Mobile Distribution's consumer brand content sites Jamba and Jamster have deployed the MCN's allwords vertical paid search programs across multiple markets worldwide.

Mobile Internet search engine use increasing: Study

Published: February 26, 2009

Surveys show that 70 percent of respondents used their mobile phones to access information through Internet search engines last year, representing a 14 percent increase over 2007.