Tag: Yamaha

Total Results: 8

Mobile marketers need to look beyond Apple to find success in 2012

Published: December 8, 2011

Apple is not the only game in town and mobile marketers need to be thinking more broadly in order to reach as big an audience as possible in mobile, according to two of the executives who participated in a Mobile Marketer webinar yesterday.

Yamaha exec: SMS just as effective as email marketing

Published: November 21, 2011

LOS ANGELES – A Yamaha executive at the Mobile Marketing Forum said that mobile has exceeded its expectations and the company is getting as many users into its SMS databases as email.

Webinar on Dec. 7: Mobile Outlook 2012: Up, Down or Flat?

Published: November 9, 2011

Please register for the free annual webinar at 2 p.m. to 3 p.m. ET on Wednesday, Dec. 7: “Mobile Outlook 2012: Up, Down or Flat?” Panelists include execs from Yamaha Corporation of America, Deloitte, NBC, AKQA and Hipcricket.

Mobile ad network InMobi raises $8M to fund global expansion

Published: July 13, 2010

Independent mobile ad network InMobi has secured $8 million in its Series B funding round to further its global expansion with an emphasis on North America, Europe and Japan.

Yamaha WaterCraft discloses mobile strategy

Published: February 9, 2010

After launching a sweepstakes that caused a 400-plus percent increase in consumers signing up for its SMS alerts program, Yamaha Watercraft is back at work on mobile initiatives.

Yamaha SMS program sees 400 percent increase in uptake

Published: October 28, 2009

Since launching its mobile sweepstakes earlier this month, Yamaha Watercraft said that it has seen about a 400 percent increase in consumers signing up for its SMS alerts program.

U.S. brands see potential in targeting international consumers via mobile: digiday panel

Published: September 18, 2009

NEW YORK — Brands such as Yamaha and Reebok have tapped mobile ad network InMobi to target international customers in markets where mobile users outnumber PC users.

Yamaha uses mobile to create buzz around new motorcycle

Published: February 23, 2009

Yamaha turned to mobile marketing to promote the launch of its new FZ16 motorcycle in a multichannel mobile effort.