Tag: Yankee Group

Total Results: 51

How would Klout Mobile shake up mocial marketing?

Published: January 27, 2012

Mobile marketing and social media are continually being linked to each other with more consumers accessing social media sites on their mobile devices. So, how would a mobile component to social tracking tool Klout mix up mobile social marketing?

BlackBerry shakeup: Too little, too late for marketers?

Published: January 24, 2012

BlackBerry maker Research In Motion's effort this past weekend to dig itself out of a hole by replacing the top leaders may not warm the hearts of marketers looking to place bets on mobile platforms that will pull their weight through this decade.

Apple dives deeper into textbooks with iBooks 2 initiative

Published: January 23, 2012

Apple unveiled a new initiative to significantly expand its presence in the textbook market, using its quickly growing iPad as the central focus.

Will AT&T's new pricing confuse consumers?

Published: January 21, 2012

New AT&T data plans went into effect yesterday and cost $5 more than old plans, but also allowing for more data usage. However, how will consumers react to the increased data charge?

Nokia bets on smarter feature phones with Smarterphone acquisition

Published: January 9, 2012

Nokia is betting that mobile customers in developing nations will want smartphone-like devices and not the real thing.

Wireless carriers’ expansion plans could face uphill battle next year

Published: December 22, 2011

The race is on again between the leading wireless carriers to build market share now that the deal between AT&T and T-Mobile – which would have made AT&T the largest U.S. carrier – is dead.

How Google is changing the mobile recommendation game

Published: December 16, 2011

Google’s recent purchase of the recommendation service Clever Sense makes it clear that the company is building its repertoire to become a heavy hitter in mobile recommendations.

Can Facebook compete with Google in mobile advertising?

Published: December 15, 2011

With consumers increasingly using their mobile phones to access Facebook, the social media giant is reportedly readying its first mobile advertising initiative.

What will a new deal with AT&T mean for T-Mobile?

Published: December 14, 2011

Now that the antitrust case against the proposed AT&T/T-Mobile USA deal has been postponed, the question is will AT&T seek to restructure the deal to increase its chances of approval or will it walk away and look to gain more spectrum elsewhere?

Facebook revamps Android app as it prioritizes mobile

Published: December 9, 2011

Facebook has introduced a significant revamp of its app for Android to make it quicker and easier to use as it looks to attract more developers.