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Tag: Yankee Group


Total Results: 152

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Google’s mobile ad investments help keep Facebook at bay
Published: January 30, 2015
Google’s efforts to position its core advertising business for the mobile age are helping it to stave off challenges from Facebook and other rivals as fourth-quarter ad clicks grew and the cost-per-click rate fell.
Pinterest, Snapchat moves point to challenges of monetizing on social
Published: January 23, 2015
Pinterest’s acquisition of an analytics specialist and Snapchat’s loss of its revenue chief point to smaller social sites’ monetization challenges and how their success will turn on knowing how to effectively target advertising in the footsteps of Facebook and Twitter.
Why location-based marketing is an overripe low-hanging fruit
Published: January 8, 2015
While the rise of geo-conquesting, navigational applications and an increase in sophisticated data have made campaigns from brands such as Toys “R” Us, adidas and Jack in the Box stand out in the mobile space, the number of ill-conceived location-based messages that have alienated consumers should give marketers pause about the risks of overdoing location targeting.
Marketers quickly embrace simplicity of Yo app
Published: December 15, 2014
The quick success of mobile messaging application Yo with brands such as the NBA, Showtime and Sony Pictures is a surprise that highlights how a simple approach sometimes works best on mobile.
Mondelez drives conversion rates partnering with Australian mobile startups
Published: December 11, 2014
Mondelez International’s mobile futures initiative involving five of Australia’s biggest and most popular brands saw positive results that will shape the future of mobile marketing Down Under.
Columbia Records targets AC-DC album ads based on local weather
Published: December 5, 2014
A partnership between Columbia Records and The Weather Channel promotes a new album by rock band AC-DC by leveraging a custom native ad across mobile, tablet and Web platforms that plays off the bad-weather title of a song on the album.
Facebook’s enterprise ambitions would be tested in crowded field
Published: November 19, 2014
Facebook’s reported plan to follow Google into the enterprise space by launching a business-focused social network raises questions about how the social networking giant would fare against a slew of companies that are already established in the sector.
Webinar on Dec. 4: Mobile Outlook 2015: Up, Down or Flat?
Published: November 17, 2014
Please register for the free annual webinar at 2 p.m. to 3 p.m. ET on Thursday, Dec. 4: “Mobile Outlook 2015: Up, Down or Flat?” Panelists include execs from FCB Garfinkel, 451 Research and iCrossing.
Mondelez arms in-store reps with mobile access to retail software
Published: October 30, 2014
Mondelez is boosting the effectiveness of its in-store sales force via a partnership with retail software maker StayinFront, part of the snacks company’s deep dive into mobile.
Walmart Canada helps Half Your Plate campaign move from social into retail stores
Published: October 28, 2014
Walmart Canada is joining Half Your Plate, a healthy eating campaign sponsored by the Canadian Produce Marketing Association, paving the way for a successful social media campaign to move onto produce packaging and into retail locations across Canada.
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