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Tag: Yankee Group


Total Results: 146

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Facebook’s enterprise ambitions would be tested in crowded field
Published: November 19, 2014
Facebook’s reported plan to follow Google into the enterprise space by launching a business-focused social network raises questions about how the social networking giant would fare against a slew of companies that are already established in the sector.
Webinar on Dec. 4: Mobile Outlook 2015: Up, Down or Flat?
Published: November 17, 2014
Please register for the free annual webinar at 2 p.m. to 3 p.m. ET on Thursday, Dec. 4: “Mobile Outlook 2015: Up, Down or Flat?” Panelists include execs from Yankee Group, iCrossing and McCann Truth Central.
Mondelez arms in-store reps with mobile access to retail software
Published: October 30, 2014
Mondelez is boosting the effectiveness of its in-store sales force via a partnership with retail software maker StayinFront, part of the snacks company’s deep dive into mobile.
Walmart Canada helps Half Your Plate campaign move from social into retail stores
Published: October 28, 2014
Walmart Canada is joining Half Your Plate, a healthy eating campaign sponsored by the Canadian Produce Marketing Association, paving the way for a successful social media campaign to move onto produce packaging and into retail locations across Canada.
Apple’s strong 4Q sales point to embrace of broader market
Published: October 21, 2014
Apple’s strong fiscal fourth-quarter sales, paced by its iPhones and Mac computers, support views that the technology company is starting to be more broad-based.
Will click-and-collect, contextual offers spell the death of Black Friday?
Published: October 15, 2014
As mobile’s role in shopping continues to grow - driving trends such as click-and-collect and hyperlocal offers - Black Friday’s significance could further erode, something that started to become evident last year.
Toyota leverages iAds for 360-degree interior view
Published: October 9, 2014
Toyota is using Apple’s iAd mobile advertising platform to provide users of the iPhone, iPod touch and iPad with a 360-degree view of the interior of the all-new 2015 Camry embedded in mobile applications and Web sites.
Facebook ad network expansion underscores value of buying history for mobile ads
Published: October 8, 2014
Facebook’s expansion of its five-month-old mobile advertising audience network to advertisers and applications worldwide points to the importance of purchasing history for mobile ads.
Apple’s iBeacon hardware plan seen expanding retailers’ reach
Published: July 15, 2014
Apple’s plan to develop hardware to complement its iBeacon technology could make the location-awareness technology available to a broader range of retailers, dramatically redrawing the marketing landscape.
Goodyear eases drivers’ burden with 24-hour towing-service app
Published: July 3, 2014
Tire giant Goodyear’s new 24-hour towing-service mobile application caters to stranded motorists who, empowered by being connected, demand fast roadside assistance.
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