Welcome to Mobile Marketer. Skip directly to: main content, navigation, search box.

Tag: Yankee Group

Total Results: 131

   Displaying: 1 - 10

Ford tackles Sync's reliability issues as connected car's importance grows
Published: February 25, 2014
Ford is reportedly switching from a Microsoft-based system to BlackBerry’s QNX system to improve its in-car Sync technology.
Mobile economy to top $3 trillion more quickly than expected: Yankee Group
Published: February 7, 2014
The mobile economy is growing at a faster rate than previously expected while also showing signs of maturity, meaning there is still significant upside potential for companies in core sectors even as challenges multiply, according to a new report from Yankee Group.
Dropping Motorola frees up Google to fix mobile monetization, manufacturer relationships
Published: January 31, 2014
By giving Motorola the boot this week, Google eliminated a big distraction, freeing it up to repair relationships in the Android ecosystem and redouble efforts on the mobile advertising front, where cost per clicks continue to decline and Facebook presents a growing threat.

Battery life a growing issue as more activities go mobile
Published: January 30, 2014
As consumers and marketers move more activities over to mobile devices, battery life is becoming a bigger challenge and creating unwanted obstacles.
Frank & Oak exec: Leverage iBeacon for complete user profile
Published: January 16, 2014
NEW YORK – A Frank & Oak executive at Mobile Marketer’s Mobile FirstLook: Strategy 2014 conference spilled some initial learnings from a test this holiday season that leveraged Apple’s iBeacon in pop-up stores to get a 360-degree view of a shopper.
Google's Nest deal pushes mobile as remote control for everyday life
Published: January 15, 2014
Google’s proposed acquisition of Nest Labs for $3.2 billion is reflective of how the definition of mobile is changing as operating systems originally built for smartphones and tablets increasingly integrate wearables, connected cars, smart appliances and other hardware into their services.
Google speeds past Apple in race to connected car experiences
Published: January 6, 2014
The connected car could be the next big battleground for the mobile industry, with Google and Apple both aggressively moving to shore up a meaningful role in this quickly growing market.
Can Microsoft build on mobile gains to be a bigger force?
Published: December 17, 2013
Microsoft showed some grit in the third quarter of 2013, greatly increasing its market share, while the Windows Phone platform finally got a long awaited Instagram app.
Weaker mobile vendors to be weeded out in 2014: Yankee Group
Published: December 12, 2013
Mobile industry consolidation will step into high gear next year as growth maxes out in several segments, leaving weaker players to either be acquired or exit the market, according to a new report from Yankee Group.

Wireless carriers need to focus on both acquisition and retention
Published: December 6, 2013
As competition increases, wireless carriers are stepping up price promotions and special offers to acquire and retain customers, but this could spell trouble for the operators down the road.
Please click here to download now!