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Tag: Yankee Group


Total Results: 149

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Marketers quickly embrace simplicity of Yo app
Published: December 15, 2014
The quick success of mobile messaging application Yo with brands such as the NBA, Showtime and Sony Pictures is a surprise that highlights how a simple approach sometimes works best on mobile.
Mondelez drives conversion rates partnering with Australian mobile startups
Published: December 11, 2014
Mondelez International’s mobile futures initiative involving five of Australia’s biggest and most popular brands saw positive results that will shape the future of mobile marketing Down Under.
Columbia Records targets AC-DC album ads based on local weather
Published: December 5, 2014
A partnership between Columbia Records and The Weather Channel promotes a new album by rock band AC-DC by leveraging a custom native ad across mobile, tablet and Web platforms that plays off the bad-weather title of a song on the album.
Facebook’s enterprise ambitions would be tested in crowded field
Published: November 19, 2014
Facebook’s reported plan to follow Google into the enterprise space by launching a business-focused social network raises questions about how the social networking giant would fare against a slew of companies that are already established in the sector.
Webinar on Dec. 4: Mobile Outlook 2015: Up, Down or Flat?
Published: November 17, 2014
Please register for the free annual webinar at 2 p.m. to 3 p.m. ET on Thursday, Dec. 4: “Mobile Outlook 2015: Up, Down or Flat?” Panelists include execs from FCB Garfinkel, 451 Research and iCrossing.
Mondelez arms in-store reps with mobile access to retail software
Published: October 30, 2014
Mondelez is boosting the effectiveness of its in-store sales force via a partnership with retail software maker StayinFront, part of the snacks company’s deep dive into mobile.
Walmart Canada helps Half Your Plate campaign move from social into retail stores
Published: October 28, 2014
Walmart Canada is joining Half Your Plate, a healthy eating campaign sponsored by the Canadian Produce Marketing Association, paving the way for a successful social media campaign to move onto produce packaging and into retail locations across Canada.
Apple’s strong 4Q sales point to embrace of broader market
Published: October 21, 2014
Apple’s strong fiscal fourth-quarter sales, paced by its iPhones and Mac computers, support views that the technology company is starting to be more broad-based.
Will click-and-collect, contextual offers spell the death of Black Friday?
Published: October 15, 2014
As mobile’s role in shopping continues to grow - driving trends such as click-and-collect and hyperlocal offers - Black Friday’s significance could further erode, something that started to become evident last year.
Toyota leverages iAds for 360-degree interior view
Published: October 9, 2014
Toyota is using Apple’s iAd mobile advertising platform to provide users of the iPhone, iPod touch and iPad with a 360-degree view of the interior of the all-new 2015 Camry embedded in mobile applications and Web sites.
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