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Tag: Yankee Group


Total Results: 2

Low-income and prepaid consumers key to surge in mobile banking
Published: January 31, 2008
If mobile banking is going take off in North America it must be available to majority of handset users, including prepaid and low-income consumers.
A year of education lies ahead
Published: December 17, 2007
The UN declared 2008 both as the Year of the Planet Earth and the Year of the Potato. For the Chinese, 2008 is the Year of the Rat. For mobile marketers, it should be the Year of Education.
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