Tag: Yankee Group

Total Results: 101

Microsoft vies for cross-platform scale with Office app

Published: June 18, 2013

Microsoft’s decision last week to launch an iOS application for its Office services points to the company's goal to have a presence across all operating systems.

Does the US have what it takes to be a smartphone manufacturing center?

Published: June 3, 2013

Motorola is making its latest smartphone, the Moto X, at a facility in Texas and Apple is talking more about manufacturing in the United States. Coupled with ongoing issues at some overseas manufacturing plants, it is possible to imagine more smartphones with a Made in USA label.

Microsoft wants Nook to drive its mobile strategy, but faces considerable challenges

Published: May 10, 2013

Microsoft is reportedly offering to pony up $1 billion for the digital assets of Nook Media, including its ebooks, ereaders and tablets offerings, as the software giant looks to ramp up its mobile strategy.

Samsung’s gains over Apple in smartphones may be short-lived

Published: April 29, 2013

While recent figures show Samsung shipping nearly twice as many smartphones as Apple, the iPhone still leads when it comes to intent to buy, suggesting it will gain market share at Samsung’s expense over the next six months.

Has the fire gone out under Apple’s mobile sales?

Published: April 24, 2013

While iPhone sales continued to increase during Apple's recent fiscal second quarter, the growth rate has slowed compared to 2012 as industry watchers wonder whether the company has forfeited its role as a fount of innovation.

Amazon vs. Facebook: Which has the stronger smartphone use case?

Published: April 1, 2013

The rumors mills are in overdrive, with industry watchers predicting that Amazon and Facebook are both planning to develop smartphones. The use case for a Facebook device is the most questionable, while Amazon’s biggest hurdle with such a strategy is likely to be getting the device on retail shelves.

Webinar on April 25: Tackling the growing threat of showrooming

Published: March 21, 2013

Register for this free webinar April 25 at 2–3 p.m. ET on how to tackle mobile showrooming in an era where Amazon's price-driven approach threatens to undermine its rivals' bottom lines. Hear experts from Starcom, Razorfish and Yankee Group deep-dive into the issues.

Is the product upgrade cycle in jeopardy of failing?

Published: February 21, 2013

Just months after Apple released its highly anticipated iPhone 5, rumors have already begun on the company’s next need-to-have device. With constant upgrades and minimal time intervals between them, the manufacturing giant and its competitors may face pushback from consumers.

Why is Nook faltering and Kindle going gangbusters?

Published: February 19, 2013

While Amazon’s Kindle business continues to heat up, it looks like Barnes & Noble’s Nook strategy may be fizzling out.

Can BlackBerry beat Windows Phone to become the third mobile OS?

Published: January 30, 2013

After several years of declining market share, Research In Motion has a lot riding on today’s introduction of its newest mobile operating system – BlackBerry 10 – and the first phones built on the platform.