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Tag: Yankee Group

Total Results: 155

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FCC’s net neutrality OK raises worries of mobile over-regulation
Published: February 27, 2015
The Federal Communications Commission’s stunning decision to regulate broadband Internet service as a public utility opens the door for a flood of legal challenges, more Congressional debate and the possibility of over-regulation in the competitive wireless carrier space.
Havas’ Plastic Mobile acquisition marks deeper move into mobile commerce
Published: February 24, 2015
With its acquisition of Plastic Mobile, French-owned agency Havas Digital moves deeper into mobile commerce in Canada and North America, encompassing retail, loyalty, payments, coupons and in-store initiatives.
Gap’s Instagram mini-soap opera showcases video looping as tactic
Published: February 10, 2015
Gap’s launching an Instagram soap opera that showcases its products in a dozen 15-second endlessly repeating video bites has made the clothing retailer a provocative early user of Instagram’s new repeating video loops.
Google’s mobile ad investments help keep Facebook at bay
Published: January 30, 2015
Google’s efforts to position its core advertising business for the mobile age are helping it to stave off challenges from Facebook and other rivals as fourth-quarter ad clicks grew and the cost-per-click rate fell.
Pinterest, Snapchat moves point to challenges of monetizing on social
Published: January 23, 2015
Pinterest’s acquisition of an analytics specialist and Snapchat’s loss of its revenue chief point to smaller social sites’ monetization challenges and how their success will turn on knowing how to effectively target advertising in the footsteps of Facebook and Twitter.
Why location-based marketing is an overripe low-hanging fruit
Published: January 8, 2015
While the rise of geo-conquesting, navigational applications and an increase in sophisticated data have made campaigns from brands such as Toys “R” Us, adidas and Jack in the Box stand out in the mobile space, the number of ill-conceived location-based messages that have alienated consumers should give marketers pause about the risks of overdoing location targeting.
Marketers quickly embrace simplicity of Yo app
Published: December 15, 2014
The quick success of mobile messaging application Yo with brands such as the NBA, Showtime and Sony Pictures is a surprise that highlights how a simple approach sometimes works best on mobile.
Mondelez drives conversion rates partnering with Australian mobile startups
Published: December 11, 2014
Mondelez International’s mobile futures initiative involving five of Australia’s biggest and most popular brands saw positive results that will shape the future of mobile marketing Down Under.
Columbia Records targets AC-DC album ads based on local weather
Published: December 5, 2014
A partnership between Columbia Records and The Weather Channel promotes a new album by rock band AC-DC by leveraging a custom native ad across mobile, tablet and Web platforms that plays off the bad-weather title of a song on the album.
Facebook’s enterprise ambitions would be tested in crowded field
Published: November 19, 2014
Facebook’s reported plan to follow Google into the enterprise space by launching a business-focused social network raises questions about how the social networking giant would fare against a slew of companies that are already established in the sector.
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