Welcome to Mobile Marketer. Skip directly to: main content, navigation, search box.

Tag: Yankee Group


Total Results: 51

   Displaying: 11 - 20

Latest mobile privacy scandal could stall mobile marketing: expert
Published: December 6, 2011
Mobile privacy is once again making headlines and attracting the attention of regulators in the wake of revelations that a software company as well as wireless carriers are tracking how mobile phones work.

Is a failed AT&T/T-Mobile USA deal good news for handset makers?
Published: November 29, 2011
AT&T and Deutsche Telekom recently withdrew their application with the Federal Communications Commission for approval of the proposed AT&T acquisition of T-Mobile USA.
4G technologies to reach 700M mobile users by 2015: study
Published: October 26, 2011
Demand for mobile technology is increasing at a phenomenal pace with 4G technologies looking to reach nearly 700 million mobile users by 2015, according to Yankee Group.
Facing regulatory pressure, carriers agree to send overage alerts
Published: October 19, 2011
Wireless carriers have agreed to send free alerts to consumers when they reach monthly limits on voice, data and text usage. The plan also includes a notification to inform consumers of international roam charges when traveling abroad.
Can a spectrum sale help AT&T push through T-Mobile deal?
Published: September 21, 2011
AT&T is stepping up efforts to push through its deal to acquire T-Mobile as scrutiny intensifies, with reports suggesting a possible spectrum sale.
Tribune Co.’s tablet play could work if price is subsidized
Published: August 10, 2011
The Tribune Co. is reportedly developing a tablet that it could sell at a subsidized price to newspaper subscribers.
Apple faces challenges monetizing App Store
Published: July 26, 2011
Rules covering how digital content is sold within apps for iOS have some publishers agreeing to pay Apple a cut of subscription sales, while others are dropping sales options from their apps.
Can BlackBerry improve its position with end users?
Published: July 26, 2011
Research In Motion will lay off 2,000 employees and restructure senior management as it looks to bring the company back to profitability.

T-Mobile lures families, teens with new smartphone plans
Published: July 21, 2011
T-Mobile USA is ramping up its game by lowering rates for its smartphone plans as it looks to attract new customers, especially families and teenagers.
Will Android OS dampen success of Amazon tablet?
Published: July 15, 2011
Amazon will reportedly launch a tablet on the Android operating system in the fall, a move that could help it drive its own digital content business.