Tag: YouTube

Total Results: 25

Animal Planet generates 3M mobile ad impressions via multichannel campaign

Published: June 30, 2011

After running a cross-platform campaign on YouTube and Google’s AdMob promoting its new show, Animal Planet saw 3 million mobile in-stream overlay ads impressions with 84 percent of mobile users completing the video.

Can Google make money from mobile?

Published: September 2, 2010

Google is not earning revenue directly from its successful open-source Android operating system, and critics question whether the search titan’s mobile strategy will pay significant dividends.

Android search traffic up 300pc in first half of year: Google exec

Published: July 16, 2010

Google executives said that mobile has a positive impact on its bottom line as it continues to invest in its largest growth opportunities with the highest long-term ROI—search monetization, display and mobile.

YouTube mobile play confirms HTML5 threatens apps

Published: July 9, 2010

A recent announcement from mobile video community YouTube Mobile proves that HTML5 just might mean the demise of applications.

Starbucks taps mobile social media for Frappuccino promotion

Published: May 14, 2010

Starbucks is running the Frappuccino Happy Hour promotion, a location-based multichannel campaign offering discounts for expressing brand loyalty on social networks.

Google selling ad inventory on YouTube mobile site

Published: March 11, 2010

After trials of banner ads with L'Oreal and Land Rover showed strong results related to click-throughs, user experience and brand awareness, Google is selling ad space on YouTube’s mobile site.

Google, Apple: friends, rivals or frenemies?

Published: October 14, 2009

With Arthur Levinson resigning from Google's board in the wake of an FTC antitrust investigation, there has been no shortage of drama between Apple and Google.

Wrigley’s Altoids first sponsor of Fox mobile TV show

Published: September 25, 2009

Fox Mobile Studios has developed “Brainstorm,” a scripted comedy series for mobile and online platforms that revolves around Altoids, “The Curiously Strong Mints.”

Barclaycard engages consumers via iPhone game

Published: July 23, 2009

Credit giant Barclaycard has released the Waterslide Extreme iPhone game, designed to build on the interest sparked by an accompanying TV ad campaign and YouTube competition.

Google gadgets raid Sprint’s Palm Pre

Published: June 8, 2009

Google is expanding its mobile market as the Palm Pre that launched this weekend comes preloaded with Google Search, Google Maps and YouTube.