Tag: Zaw Thet

Total Results: 12

4Info raises $14M in funding, spins out mobile ad business

Published: October 28, 2011

4Info has received $14 million in financing and is spinning out its new AdHaven division to focus on mobile advertising and sales.

UN Foundation leverages mobile to drive philanthropy

Published: September 6, 2011

The United Nations Foundation has launched an SMS campaign as it looks to leverage mobile to bring philanthropy, advocacy and public engagement to the next level.

Targeting is the future of mobile advertising

Published: April 7, 2011

By Zaw Thet

While the two gorillas of the market have the potential to own mobile advertising, they both lack a compelling offer around the one key element that will define the winners of the mobile ad industry.

T-Mobile SMS rate hike raises anti-trust issues

Published: September 22, 2010

With the industry in an uproar over T-Mobile’s impending SMS rate increases, mobile marketers are accusing the carrier of creating an unlevel playing field and violating anti-trust laws.

4Info CEO writes letter to FTC approving Google/AdMob deal

Published: April 7, 2010

4Info CEO Zaw Thet is all for Google’s acquisition of competing ad network AdMob, claiming the deal will not impact his company’s ability to compete in the mobile space.

When wireless carriers sneeze, mobile marketing catches a cold

Published: December 14, 2009

Verizon Wireless’ blocking and reactivation of 4Info’s flagship short code and AT&T’s unhappiness about data consumption from a tiny slice of its customer base are cause for a chill in mobile marketing.

Verizon Wireless restores 4Info short code

Published: December 11, 2009

Verizon Wireless has reversed its decision to block 4Info’s flagship common short code after the SMS search and alert service resolved issues surrounding industry guidelines.

Verizon Wireless blocks 4Info flagship SMS short code

Published: December 7, 2009

Verizon Wireless’ decision to block SMS search and alert service 4Info’s flagship common short code on Friday, Dec. 4 was allegedly due to a dust-up over following industry guidelines.

Don’t doubt iPhone users’ text messaging addiction

Published: July 16, 2009

By Zaw Thet

The iPhone is synonymous with mobile Web sites and applications. Here's a spirited defense of text message usage on the iPhone backed with research from 4Info.

4Info introduces AdHaven mobile SMS ad server

Published: February 11, 2009

4Info has released its AdHaven Server, which lets carriers, publishers and SMS aggregators worldwide use their current SMS publishing infrastructure and begin generating advertising.