Tag: Zealous Wiley

Total Results: 13

Is there a clear leader in the mobile search space?

Published: July 22, 2010

Google, Microsoft and Yahoo are all jockeying to fill the position as the leader in the mobile search space. But what will it take to emerge as the winner?

Yahoo, MLB.com team up for Fantasy Baseball ‘10 app

Published: April 5, 2010

With the regular season having kicked off last night, Yahoo has teamed up with MLB.com to launch the Fantasy Baseball ‘10 application for iPhone and iPod touch.

Olympics mobile searches spiking: Yahoo

Published: February 22, 2010

Yahoo is seeing soaring mobile searches related to every aspect of the Olympic Games, with lookups for mittens, ice rinks and Flying Tomato getting the most attention.

Visa, Samsung go for Olympic gold with mobile banner ads

Published: February 16, 2010

Samsung and Visa are running mobile ads targeting consumers visiting Yahoo Inc.’s newly launched mobile site for the 2010 Vancouver Winter Olympic Games.

AirAsia mobile banners see 1.78 percent CTR

Published: May 4, 2009

International airline AirAsia used mobile to increase awareness of the company and its promotions throughout Asia.

Yahoo unveils mobile strategy under new CEO

Published: March 3, 2009

Yahoo has announced its new organizational structure and stressed that its mobile strategy remains an integral part of the company's focus.

Nike uses mobile to promote new sportswear collection

Published: January 21, 2009

Nike Philippines ran a mobile campaign around the launch of the Nike Sportswear Collection and to stimulate interest around its new mobile magazine, "Nike 8 Mobizine."

Carmaker Citroën turns to mobile for awareness

Published: October 27, 2008

Automobile manufacturer Citroën used mobile to build brand awareness around the launch of its new C5 among technologically-savvy consumers.

Ford Motor Co. runs mobile campaign in Yahoo Go

Published: October 2, 2008

Ford Motor Co. has rolled out a campaign to promote its Ford Flex and mobile is an aspect of the promotion.

Toyota, Chex Mix run mobile campaigns on Fantasy Football WAP

Published: September 29, 2008

General Mills' Chex Mix and car manufacturer Toyota are advertising on Yahoo's Fantasy Football mobile
experience.